Business Analytics Lead Analyst, VP

Citi • Atlanta, GA

1d • $125,760 - $188,640 • Onsite

About The Position

This role is responsible for managing retail client relationships and driving sales growth and profitability by providing cutting-edge statistical solutions. The role requires significant retail client interaction to develop innovative growth opportunities and ECM marketing optimization, including partner-facing reviews of opportunities and program performance on a weekly basis. These reviews encompass customer insights, performance updates at the segment level, and recommendations for marketing treatments to grow sales and revenue. The expectation is to provide insights and deep dives on opportunities and challenges to ensure ongoing investment from partners into the credit program. This is a critical role for delivering on plans and developing opportunities to maximize customer engagement. The scope includes developing and implementing analytics to drive business growth, building and leading a team of onshore/offshore analysts, leading the development of analytical tools with a prioritization engine, collaborating with and influencing retail partners, leading the test agenda for innovation, and being accountable for audit and control requirements, including understanding regulatory implications.

Requirements

• Analytics professional with experience in analytics and credit card products.
• Deep card experience (preferably retail cards for both consumer and commercial products).
• Strong proficiency skills in SAS, SQL, Python, & AI prompt engineering.
• Marketing Analytics: Segmentation, contact strategy, targeting enhancements through ML & design of experiments on various offer testing.
• Step change programs to identify opportunities leading to a roadmap that drives multi-fold growth on revenue.
• Interface with multiple stakeholders from Marketing, Partner management, Risk Finance, Technology, including retail clients.
• 6-10 years of Financial Services experience, with a deep expertise in the Wealth business, sales force management and data analysis.
• Strong project management skills to lead large cross-functional initiatives.
• Bachelor’s Degree Required.
• Outstanding interpersonal relationship building skills and ability to communicate complex subjects in concise simple language.
• Exhibit exceptional influencing skills to drive alignment and successful outcome.
• Highly intuitive financial acumen, deep analytical expertise in statistical modeling with a focus on innovation using big data/machine learning and data driven analysis.
• Problem-solving skills with a passion to drive analytical innovation.

Nice To Haves

• Graduate Degree Preferred – in the areas of quantitative fields such as Statistics, Finance, Economics, or Behavioral Sciences.

Responsibilities

• Manage retail client relationships and drive sales growth and profitability by providing cutting-edge statistical solutions.
• Develop innovative growth opportunities and ECM marketing optimization through retail client interaction.
• Conduct weekly partner-facing reviews of opportunities and program performance, including customer insights, segment-level performance updates, and recommendations for marketing treatments.
• Provide insights and deep dives on opportunities and challenges to ensure ongoing partner investment in the credit program.
• Develop and implement analytics to drive business growth and deliver on financial commitments.
• Build and lead a team of onshore/offshore analysts to drive sales and lend marketing programs.
• Lead the development of a full suite of analytical tools to identify growth recommendations for credit card programs with a prioritization engine.
• Collaborate and influence retail partners to implement strategies capitalizing on opportunities identified through analytical insights.
• Lead the test agenda to continuously learn and drive innovations.
• Build strong cross-functional working relationships.
• Be accountable for audit and control requirements, understand regulatory implications, and develop mitigation/opportunity strategies.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager