Business Analyst

ZURU•Minneapolis, MN

8d•Hybrid

About The Position

ZURU is seeking an analytical and communicative Business Analyst with a passion for consumer goods to join their fast-paced, insight-led Sales team. This critical support role will act as the analytical engine for the Key Account team, transforming data into decisions and strategy. The Business Analyst will own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI, serving as the single source of truth for sales performance across their portfolio.

Requirements

Confident in Microsoft Excel (formulas, PivotTables).
Comfortable building clean, insight-led PowerPoint slides.
Naturally curious, commercial mindset.
Sharp attention to detail and the ability to juggle multiple tasks and deadlines at once.
Clear communicator who can explain data simply to people who aren't analysts.
Genuine interest in FMCG, retail, or consumer data.
Moves fast without sacrificing accuracy.
Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data.
Naturally collaborative.
Brings commercial curiosity.
Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

Nice To Haves

Exposure to a major retail data platform (Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar) — through study, internship, or work experience.
Experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role.
CPG experience is a bonus.
A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
Familiarity with data visualisation tools like Power BI or Tableau.

Responsibilities

Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers.
Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.
Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
Flag promotion compliance issues and track retailer execution in-store and online.
Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions.
Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.
Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.