Commercial Analytics - CardioRenal Metabolic

VARITE • Ridgefield, CT

1d • Remote

About The Position

The Business Analyst supports multiple customer groups and/or therapeutic areas for a global pharmaceutical company. The role uses advanced statistical and analytical methodologies to measure marketing impact and inform commercial decision-making. Work includes marketing mix modeling, return-on-investment analyses of marketing programs, customer channels and promotional spending, customer profiling and segmentation, and predictive modeling. The analyst supports promotional strategy and effectiveness, brand planning, field-force evolution, digital and virtual activities, and forecasting inputs. This position is 100% remote and works EST hours under a 12-month contract with possible extension.

Requirements

• Bachelor’s degree and seven years of analytic experience with relevant data sources and analytical methodologies, or a master’s degree and five years of such experience.
• Proficiency in developing, documenting, and communicating analytical plans.
• Proficiency in advanced analytical techniques, including multivariate analysis and promotional responsiveness techniques.
• Experience conducting digital analytics for non-personal marketing tactics such as email, banner, mobile, and alerts, or experience in another analytical field with a demonstrated passion for digital technology.
• Experience analyzing campaigns and conducting in-campaign analytics to improve performance, and working with consumer marketing databases.
• Experience understanding customer needs, incorporating them into deliverables, and ensuring recommendations and results are implemented.
• Experience coordinating insights from different functions and sources, such as marketing research and forecasts, into comprehensive analyses or recommendations.
• Proficiency in R, Python, and/or SAS, and data extraction and analytical tools such as SQL.
• Experience with Excel and PowerPoint.
• Strong interpersonal abilities.
• Ability to manage multiple projects simultaneously.

Nice To Haves

• Experience analyzing large, deidentified patient claims datasets.
• Experience in metabolic therapeutic areas such as CardioRenal Metabolic, including chronic kidney disease and heart failure.
• Experience working within a large pharmaceutical manufacturer.

Responsibilities

• Conduct advanced analytics to support brand planning and promotional resource allocation, including allocation across customer channels, digital channels, and the evolving commercial model.
• Liaise between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and collaborate across the organization to integrate marketing strategy into delivered sales-force call plans, including in-person, virtual, non-personal digital, and telephone plans.
• Work with internal customers to ensure analytical results are communicated and used effectively.
• Build and share knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies, within the department.
• Establish work habits that support the therapeutic business function’s evolving process and execution needs.
• Analyze marketing impact through marketing mix modeling and ROI analyses of relevant marketing programs, customer channels, and promotional spending.
• Support promotional strategy and effectiveness, field-force evolution, digital and virtual activities, and forecasting.

Benefits

• Medical, dental, and vision coverage for eligible employees.
• Participation in a company-sponsored retirement savings plan for eligible employees.
• Legal service plans providing access to attorneys for legal advice and representation.
• Employee referral bonus may be available if a referred candidate is hired.

What This Job Offers

• Career Level: Senior