Business Analyst - Ad Sales
About The Position
This role focuses on business analysis within the Ad Sales domain. The Business Analyst will partner with various teams including Ad Sales, Traffic, Revenue Operations, Finance, and Digital to identify business challenges and opportunities. Key responsibilities include conducting requirement gathering, developing documentation such as BRDs, functional specifications, user stories, process flows, and acceptance criteria, and analyzing current and future state business processes. Expertise in Ad Sales is crucial, covering Linear TV Advertising, Digital Advertising, OTT/CTV Advertising, Political Advertising, Programmatic Advertising, Campaign Order Management, Revenue Management, Inventory Optimization, and Audience Targeting.
Requirements
- Ad Sales Domain Expertise
Responsibilities
- Partner with Ad Sales, Traffic, Revenue Operations, Finance, and Digital teams to understand business challenges and opportunities.
- Conduct requirement gathering workshops and stakeholder interviews.
- Develop Business Requirement Documents (BRDs), Functional Specifications, User Stories, Process Flows, and Acceptance Criteria.
- Analyze current-state and future-state business processes.
- Drive initiatives across Linear TV Advertising, Digital Advertising, OTT/CTV Advertising, Political Advertising, Programmatic Advertising, Campaign Order Management, Revenue Management, Inventory Optimization, and Audience Targeting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
