Business Analyst: Sales (Hybrid)
About The Position
McCormick Canada is looking to hire a Business Analyst: Sales to join their Canadian CPD Sales team at their Mississauga, ON office. This role reports to the Customer Team Director and will manage secondary Banners within the customer team, acting as the primary sales and promotion analyst. The individual will work across the customer team to implement and coordinate customer activities across different banners within the account. This role will collaborate closely with National Customer Business Managers to analyze the efficiency of customer activities, forecast volumes, and trade spend based on promo frequencies, historical data, and category growth trends. The Business Analyst will assist in executing customer plans designed to maximize volume, market share, and ROI while leveraging brand strategy. This individual will serve as a key connection between Sales, Marketing, Sales Operations, and Insights for the customer team. A successful candidate must demonstrate analytical thinking, a solid understanding of customers, the CPG landscape, and business financials. An entrepreneurial mindset and ownership attitude are critical to achieving results.
Requirements
- Preferred 2+ years of branded CPG industry experience
- Strong analytical skills and understanding of trade spend drivers and measurements
- Experience analyzing POS data, specifically Nielsen
- Ability to analyze data and pull out business insights
- Strong understanding of customer databases including IRI, Dunhumby, RetailLink.
- Be proficient in all Microsoft Office applications, especially Excel
- Ability to build and maintain relationships with the Customer, Supply Chain, Demand Planning and Insights
- Excellent written, verbal communication and presentation skills
Responsibilities
- Manage customer activities and information across the account to ensure strategies are optimized (e.g. Conventional/Discount), including pre and post analysis
- Develop and maintain an annual, national promotional plan including spending within budget allocations for your assigned customer responsibility. Manage customer promotions throughout the year. All supported through high engagement of internal TPM systems.
- Responsible for TELUS implementation and analysis/uploads. Specifically, item maintenance, volume forecasting, promotional account volume and spend.
- Analysis of customer data to drive better decision making and ROI (Nielsen/Customer Databases/Shopper Intelligence)
- Works across functions - Demand Planning, Sales Ops, Customer Supply Chain to ensure data is accurate.
- Leads all innovation launches including projection of volumes, listing packages, timing implementation, POGs etc.
- Manage Shoppers Drug Mart banner & Fortinos in a sales capacity, fulfilling all requirements, that include but not limited to: promotional planning, product assortment, annual planning and analysis.
Benefits
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as maternity leave top-up and Employee Assistance Program
- Retirement and investment programs including a matching DC pension plan, group RRSP, and Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
