Business Analyst - Sales Operations
About The Position
Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care. G.E.H.A has one mission: To empower federal workers to be healthy and well. As a Business Analyst – Sales Operations, you will serve as the primary bridge between our B2B, Inside Sales, and IT teams to translate business needs into technical solutions. You will engage in deep-dive discovery to gather granular requirements and author the user stories that drive our Salesforce, Web, AI, and broader technology roadmaps. You own the transition from conceptual sales needs to high-performing technical reality, ensuring every system enhancement is meticulously validated, documented, and launched with the training necessary to drive immediate sales impact.
Requirements
- Bachelor’s degree is required in business, information systems, or a related field.
- 3-5 years of experience in Sales Operations, Business Analysis, or a Systems-focused role.
- Proven experience in business analysis or product ownership, specifically within a Salesforce environment.
- Expertise in writing high-quality User Stories, managing backlogs, and leading UAT.
- Strong ability to "speak both languages” navigating technical conversations with IT and strategic conversations with Sales.
- Exceptional organizational skills with a passion for documentation and process mapping.
- Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office. A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required. Latency (ping) response time lower than 80 ms Hotspots, satellite and wireless internet service is NOT allowed for this role.
Nice To Haves
- Experience managing or curating content for AI/Large Language Model tools is a significant plus.
Responsibilities
- Workflow Optimization: Partner directly with B2B and Inside Sales teams to analyze current workflows, identify friction points, and propose technology-driven improvements.
- Discovery: Conduct comprehensive process discovery sessions to translate front-line sales challenges into actionable functional requirements and visual Lucid Chart diagrams.
- Strategic Prioritization: Collaborate closely with Sales Leadership to evaluate and prioritize incoming technology requests, ensuring the roadmap aligns with the highest impact business goals.
- Manage the end-to-end delivery of system enhancements, ensuring projects move steadily through the development pipeline.
- Collaborate with the IT Business Analyst to translate business requirements into refined User Stories and technical specifications in Salesforce and other tools.
- Perform rigorous User Acceptance Testing (UAT) to validate that technical builds solve the intended sales problems.
- Create and maintain comprehensive documentation on current and future Sales processes.
- Proactively research emerging sales technologies and AI trends to identify new opportunities for automation, lead generation, and workflow efficiency.
- Serve as the functional lead for AI sales tools, gathering requirements from the field on how AI can better support prospecting, coaching, and automation.
- Collaborate with IT and AI developers to write and refine user stories specifically for AI prompt engineering, content governance, and tool integrations.
- Establish a rigorous cadence for reviewing and updating AI knowledge bases, prompts, and playbooks to ensure all outputs are always up to date with current brand standards and sales.
Benefits
- Competitive pay/salary ranges
- Incentive plan
- Health/Vision/Dental benefits effective day one
- 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
- Robust employee well-being program
- Paid Time Off
- Personal Community Enrichment Time
- Company-provided Basic Life and AD&D
- Company-provided Short-Term & Long-Term Disability
- Tuition Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
