Business Analyst, Marketing Analytics

Gartner•Irving, TX

1d•$72,000 - $100,000•Hybrid

About The Position

Gartner invests heavily in sales support resources, such as our Digital Analytics and Marketing Analytics programs. These programs are designed to support ongoing sales skill development globally, as well as taking marketing-derived leads and equipping sales to close them. This Business Analyst will join our Marketing Analytics team, focusing on our Digital Experience & Acquisition program success by analyzing data, developing insights, and providing data-driven recommendations. This role requires strong communication, analytical skills, and the ability to collaborate with cross-functional business and sales teams to translate data into actionable recommendations.

Requirements

2-4+ years proven experience as a Business Analyst or Senior Business Analyst, preferably working in business and/or digital marketing analytics
Strong quantitative and qualitative problem-solving skills, with the ability to think strategically and make data-driven decisions
Strong analytical skills, including proficiency with web analytics tools like Google Analytics, Microsoft Excel and analytics databases
Excellent communication skills, with the ability to work effectively with different personalities across the organization
Strong understanding of dashboarding tools like Looker Studio and/or PowerBI and their capabilities
Baseline understanding of SQL is expected to support data exploration and validation
Excellent project management skills, with the ability to manage multiple tasks across different projects at once
Experience working with senior and executive leadership
A team player. You get along well with your colleagues and are always ready to help get things done. You enjoy working on projects with multiple people and share knowledge
Passionate about learning. You thrive on complex technical challenges and are always eager to learn the latest technologies
Organized and detailed-oriented. You think ahead of time about how best to implement new features, and your code is clean, well-organized and properly documented
Innovative. You are always proactively looking for opportunities to problem solve using innovative methods that impact the business

Responsibilities

Solve problems with structured/unstructured quantitative data and derive actionable insights for improving the impact ROI of our digital marketing programs
Deliver comprehensive analytics (reports, analytics, and presentations) to diagnose issues, identify risks, and lead conversations that inform and shape decision-making
Partner with key Gartner business leaders and cross-functional stakeholders across many different GSSO functions
Ensure data integrity and accuracy by implementing best practices for data validation, documentation, and governance
Identify opportunities for process, data, and reporting improvements increase efficiency and effectiveness