Business Analyst II - Orangetheory Fitness Product

Purpose Brands•Boca Raton, FL

3d•Hybrid

About The Position

Purpose Brands, parent company of Orangetheory Fitness, is seeking a Business Analyst II to join its Orangetheory Fitness Product team. The role supports global product initiatives by translating business needs into clear, actionable requirements and helping ensure successful delivery across digital platforms, including web, mobile apps, CRM, access control, and related systems. The Business Analyst works closely with product managers, engineering, brand stakeholders, and international stakeholders on discovery, documentation, launch readiness, and post-launch optimization. The position connects business needs to product execution while helping establish strong foundational product operations practices through clear requirements, insights, documentation, and decision-ready recommendations. The role includes gathering and documenting business and functional requirements; translating stakeholder needs into user stories and acceptance criteria; maintaining traceability and documentation; and supporting backlog grooming and sprint planning. The Business Analyst also supports discovery sessions and stakeholder interviews, documents current- and future-state processes, identifies gaps, dependencies, and risks, and helps align headquarters, regional, and franchise stakeholders. Additional work includes supporting launch readiness through documentation, FAQs, and training support; tracking hyper-care and assisting with issue triage; capturing feedback for iteration planning; supporting KPI tracking and reporting; and helping measure adoption, engagement, and business impact. The role contributes to improvements in product documentation standards, templates, playbooks, centralized artifacts, and consistent global product processes. The position is based on a hybrid work model for employees at the Boca Raton, Florida; Woodbury, Minnesota; and Seattle, Washington offices. On-site days are Monday through Thursday, with Fridays optionally remote.

Requirements

Bachelor’s degree in Business, Information Systems, Product, or a related field.
2–4+ years of experience in business analysis, product support, or product operations.
Strong documentation and organization skills.
Comfort working in cross-functional environments.
Familiarity with Agile methodology.
Strong written and verbal communication skills.
Detail-oriented and structured approach to work.
Collaborative and proactive working style.
Curiosity and comfort asking clarifying questions.

Nice To Haves

Experience working on digital platforms such as web, mobile, CRM, or SaaS systems.
Interest in growing into a senior product or senior business analyst role.

Responsibilities

Gather and document business and functional requirements.
Translate stakeholder needs into user stories and acceptance criteria.
Maintain requirement traceability and documentation hygiene.
Support backlog grooming and sprint planning preparation.
Assist in facilitating discovery sessions and stakeholder interviews.
Document current-state and future-state processes.
Identify gaps, dependencies, and risks.
Support alignment across headquarters, regions, and franchise stakeholders.
Assist with launch readiness activities, including documentation, FAQs, and training support.
Support hyper-care tracking and issue triage.
Capture feedback and contribute to iteration planning.
Support KPI tracking and reporting.
Assist in measuring adoption, engagement, and business impact.
Help prepare dashboards and post-launch summaries.
Contribute to improving product documentation standards.
Maintain templates, playbooks, and centralized artifacts.
Support consistent global product processes.