Business Analyst II - Orangetheory Fitness Product

Purpose Brands, LLC•Woodbury, MN
•$95,000 - $105,000•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory Fitness, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Business Analyst II to join the Orangetheory Fitness Product team. The role supports global product initiatives by translating business needs into clear, actionable requirements and helping ensure successful delivery across digital platforms, including web, mobile apps, CRM, access control, and related systems. Working closely with product managers, engineering, brand stakeholders, and international stakeholders, the Business Analyst supports discovery, documentation, launch readiness, and post-launch optimization. The position connects business needs to product execution and contributes to foundational product operations through clear requirements, insights, documentation, and decision-ready recommendations. The role is based on a hybrid work model for employees at the Boca Raton, Florida; Woodbury, Minnesota; and Seattle, Washington offices. Fridays are remote-optional, while Monday through Thursday are onsite. The role offers a salary range of $95,000 to $105,000.

Requirements

  • Bachelor’s degree in Business, Information Systems, Product, or a related field.
  • 2–4+ years of experience in business analysis, product support, or product operations.
  • Strong documentation and organization skills.
  • Comfort working in cross-functional environments.
  • Familiarity with Agile methodology.
  • Strong written and verbal communication skills.
  • Detail-oriented and structured thinking.
  • Collaborative and proactive approach.
  • Curiosity and comfort asking clarifying questions.

Nice To Haves

  • Experience working on digital platforms such as web, mobile, CRM, or SaaS systems.
  • Interest in growing into a senior product or senior business analyst role.

Responsibilities

  • Gather and document business and functional requirements.
  • Translate stakeholder needs into user stories and acceptance criteria.
  • Maintain requirement traceability and documentation hygiene.
  • Support backlog grooming and sprint planning preparation.
  • Assist with facilitating discovery sessions and stakeholder interviews.
  • Document current-state and future-state processes.
  • Identify gaps, dependencies, and risks.
  • Support alignment across headquarters, regions, and franchise stakeholders.
  • Assist with launch readiness activities, including documentation, FAQs, and training support.
  • Support hyper-care tracking and issue triage.
  • Capture feedback and contribute to iteration planning.
  • Support KPI tracking and reporting.
  • Assist in measuring adoption, engagement, and business impact.
  • Help prepare dashboards and post-launch summaries.
  • Improve product documentation standards.
  • Maintain templates, playbooks, and centralized artifacts.
  • Support consistent global product processes.

Benefits

  • Medical, dental, and vision coverage.
  • Life and disability insurance.
  • Unlimited time off and paid holidays.
  • Flexible Fridays between Memorial Day and Labor Day.
  • 401(k) savings plan with 4% matching.
  • 10 coaching and therapy sessions.
  • Mental health benefits.
  • Brand discounts and reimbursements.
  • In-house workout facilities.
  • Professional development opportunities.
  • Team-building and employee engagement activities.
  • Competitive compensation and growth opportunities.
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