Business Analyst II - Marketing

Guild Mortgage•,

21h•$82,000 - $105,000•Onsite

About The Position

The Business Analyst II – Marketing supports Marketing and Marketing Technology initiatives by translating business needs into clear, actionable, and testable requirements. This role partners with Marketing, Product, Engineering, QA, Compliance, vendors, and other stakeholders to support marketing websites, campaign pages, analytics, tagging, SEO, content management, and related integrations.

Requirements

Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end, with the ability to document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs.
Practical familiarity with GA4 and Google Tag Manager, including business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations.
Understanding of SEO requirements for headless sites, including metadata, canonical URLs, redirects, robots directives, XML sitemaps, structured data, indexability, and social metadata.
Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools.
Proficiency in Microsoft Office and collaborative documentation tools.
Excellent verbal and written communication skills required.
Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.
Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.
Commitment to company values.
Customer Service - Proactive attention to each person.
Integrity - Do and say what's right.
Respect - Treat others with dignity.
Collaboration - Listen and work together.
Learning - Seek knowledge and strive for improvement.
Excellence – Deliver the unexpected.
Bachelor's Degree directly related to the position or equivalent practical experience, preferred.
Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles.
Experience working within Agile, Waterfall, or Hybrid SDLC methodologies.
Strong analytical skills with the ability to simplify complex workflows and requirements.
Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models.
Excellent written and verbal communication skills with the ability to engage stakeholders at multiple levels.
Strong organizational skills with the ability to manage competing priorities in a fast-paced environment.
Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams.
Work is primarily sedentary; mobility in an office setting.
Frequent use of computer keyboard and mouse.
Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation.
Office environment – no substantial exposure to adverse environmental conditions.
Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow.

Nice To Haves

Experience with Jira, Confluence, or similar tools preferred.

Responsibilities

Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives.
Translate high-level marketing requests into clear problem statements, desired outcomes, user stories, and acceptance criteria.
Document current-state and future-state workflows, process flows, data flows, and system dependencies.
Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and system dependencies.
Document requirements beyond the happy path, including errors, permissions, stale data, and other cross-functional teams.