Business Analyst, FP&A

InMarket

1d•$150,000 - $225,000

About The Position

InMarket is building out its FP&A function. Reporting to the Head of FP&A, the Business Analyst will own financial planning and analysis for one of InMarket's three business lines: Audiences, Activation, or Measurement. Your focus is to uncover the why behind the numbers. You'll move beyond surface reporting to diagnose what's driving performance, illuminate patterns, and deliver a decisive point on what the data signals and which questions leadership should be asking. You'll equip business line leadership with the data, analysis, and recommendations they need to act decisively. This role demands AI fluency, with a demonstrated ability to build and automate using AI as an integral part of your daily workflow. Candidates who lack this capability will not advance, however compelling the remainder of their background may be.

Requirements

AI-native skills: you already build and automate with AI tools such as Claude as a routine part of your workflow, extending well beyond conversational use.
Intellectual curiosity; an instinct to interrogate assumptions and look past the first plausible explanation for a variance.
Strong Google Sheets and Excel proficiency, complemented by facility writing SQL against BigQuery.
Openness to learning Business Central and Solver if you have not used them before.
A disposition toward rapid execution over exhaustive polish.
Exceptional communication skills, with the ability to make a data narrative resonate with a non-finance audience.
All applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

Ad tech or digital media experience, along with prior exposure to an ERP (Business Central or comparable) and a planning tool (Solver or comparable).
Experience as an investment banking analyst with demonstrable ability with modeling rigor, speed, and composure under pressure.

Responsibilities

Use Claude and similar tools daily to build and automate reporting across BigQuery, Solver, Business Central, and Google Sheets.
Reduce manual report-building time and stand up automated workflows.
Script, prompt-engineer, and stand up small finance tools independently.
Partner directly with business line leads to move beyond surface-level metrics and diagnose the underlying drivers of performance, delivering root cause analysis rather than mere reporting.
Deliver monthly cohort and product-line analysis for your assigned line.
Introduce an external perspective through competitive and market benchmarking to refine and sharpen the questions we pursue internally.
Serve as the connective tissue between Accounting and Revenue Operations, reconciling each team's perspective into a single, coherent picture.
Collaborate with the Head of Informatics to surface data integrity issues including but not limited to inconsistent definitions, broken joins, and gaps that erode confidence in the numbers.
Translate findings into clear, accessible narratives for non-finance stakeholders across the business.