Business Analyst - Digital Marketing

Qualfon•Oklahoma City, OK

20h

About The Position

We are looking for a motivated and analytically minded Business Analyst to join our team. In this mid-level role, you will work closely with the Performance Marketing Director, Development Manager and cross-functional teams to understand and take ownership of legacy systems and highly manual business and reporting processes that rely on significant institutional knowledge. Over time, you’ll identify opportunities to streamline, stabilize, and modernize these workflows to enhance their durability, efficiency, and automation while ensuring continuity and reliability. The ideal candidate combines strong analytical skills with hands-on technical proficiency, a genuine curiosity for problem-solving, and the interpersonal empathy needed to collaborate effectively across all levels of the organization.

Requirements

2 - 4 years of related job experience in a Business Analyst or hybrid analyst/developer role
At least 2 years of SQL experience
Experience with cURL and RESTful APIs
Advanced SQL proficiency, including writing complex joins, creating views, and authoring stored procedures
Knowledge of JSON and SQL databases and operating systems
Basic programming experience in one or more additional languages
Familiarity with AWS or comparable cloud platforms
Ability to learn new software and technologies quickly
Ability to leverage AI to improve all aspects of the position
Strong empathy: able to understand stakeholder needs and see problems from multiple perspectives
Excellent problem-solving skills with the ability to diagnose and resolve issues quickly and effectively
Ability to follow instructions, receive training, and thrive in a collaborative team environment
Exceptional attention to detail
Intellectual curiosity and a drive for continuous learning
Strong work ethic and self-motivation

Nice To Haves

Bachelor’s degree in Computer Science, Information Systems, Business, or a related field preferred but not required

Responsibilities

Assist the Performance Marketing Director with all aspects of reporting, software design, coding, and project planning
Attend and actively contribute to company development meetings and cross-team discussions
Respond promptly to requests from the development team via email, Microsoft Teams, and other communication platforms
Gather information from end users and consumers to evaluate program functionality and identify areas for improvement
Monitor the financial and/or operational performance of internal metrics, KPIs, and systems
Gather information from multiple sources to measure, audit, and analyze data
Write clear, accurate, and actionable reports for internal stakeholders
Perform occasional data entry tasks with a high level of attention to detail
Write SQL queries as needed to support business requirements
Quickly understand legacy code and queries
Generate easy to understand reports for nontechnical stakeholders
Become proficient in managing cloud resources on AWS
Convert manual processes into automated systems
Identify issues quickly and develop effective, practical solutions in a timely manner
Empathize with stakeholders and end users to understand root causes and prioritize impactful resolutions
Perform other duties as assigned