OUR BRANDS/BRAND MANAGER

The Kroger Co. • Cincinnati, OH

1d

About The Position

Act as a consumer-centered marketer with entrepreneurial spirit championing Our
Brands (OB) portfolio and driving brand preference with customers. Advocate for
the customer to ensure all brand/marketing activations are customer driven.
Build brands through strategic thinking, brand health checks, and consistency of
brand expression, including packaging, marketing and merchandising tactics.
Partner with OB and cross-functional teams in directing the development of our
long-term brand and marketing strategies for key categories. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and
safety.

Responsibilities

• Champion Our Brands (OB) portfolio
• Drive brand preference with customers
• Advocate for the customer
• Build brands through strategic thinking, brand health checks, and consistency of brand expression
• Partner with OB and cross-functional teams in directing the development of our long-term brand and marketing strategies for key categories
• Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees