Associate Brand Manager - Action Brands New Business

Hasbro•Boston, MA

3d•Onsite

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Do you have your finger on the pulse of culture, entertainment and fandom? We’re looking for a curious, strategic, and consumer-obsessed Associate Brand Manager to help drive product strategy for New Business within the Action Brands portfolio. This role is ideal for someone who loves understanding consumers, spotting trends early, and turning insights into products, platforms, and experiences that win at shelf and beyond. You’ll work at the intersection of brand, product, and commercial teams—helping guide ideas from concept to launch. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI.

Requirements

3 years of experience in brand, product, strategy, or consumer goods (licensed brand experience is a plus).
Bachelor’s degree in Marketing, Business, Strategy, or a related discipline
3 years experience with product development processes, line planning, forecasting, sales collaboration.
Comfort working with data and insights - able to connect quantitative and qualitative inputs into clear recommendations.
Strong organizational and project management skills; comfortable juggling multiple workstreams.
A strong interest in product development, consumer behavior, and portfolio strategy.
Clear, confident communicator who can influence cross-functional partners.
A wide range of passion for storytelling across pop culture, entertainment, sports and fandom are a must.
Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
Agility and resilience in a fast-paced environment.
Proficiency in Microsoft PowerPoint and Excel.

Nice To Haves

licensed brand experience is a plus

Responsibilities

Support the development of global product strategies and line plans, from early concept through launch.
Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life
Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.
Collaborate closely with Disney/Lucasfilm on creative alignment and product approvals.