Our Brands/Brand Manager

Kroger•Cincinnati, OH

About The Position

Act as a consumer-centered marketer with entrepreneurial spirit championing Our Brands (OB) portfolio and driving brand preference with customers. Advocate for the customer to ensure all brand/marketing activations are customer driven. Build brands through strategic thinking, brand health checks, and consistency of brand expression, including packaging, marketing and merchandising tactics. Partner with OB and cross-functional teams in directing the development of our long-term brand and marketing strategies for key categories. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Requirements

Bachelor's Degree business, marketing or a related field or comparable work experience
4+ years retail, sales, or innovation industry experience
Any consumer packaged goods, retailer or manufacturer experience
Ability to manage a complex and/or large portfolio of brands with little supervision
Strong business analytical skills, including sales, volume and profit forecasts
Proven ability to make critical decisions
Excellent leadership/collaboration skills
Consumer targeting and equity development exposure
Brand building, marketing and brand management expertise
Proven ability to communicate to all levels of the organization

Nice To Haves

Master's Degree business, marketing or a related field or comparable work experience
Orchestration of commercialization plans for new product development pipelines
Fast-tracked position in Our Brands/Brand Management
Demonstrated success in project management

Responsibilities

Manage OB Brand & Communication strategy for OB Portfolio in collaboration with leadership and key business stakeholders including stewarding consistent representation of brand promise
Manage and support initiatives and executions around pre-identified new product launches, and core brand in-store initiatives
Drive brand growth by consulting and applying knowledge of competitive set, consumer behavior and consumer trends in Category Deep Dive workshops
Influence development of the annual marketing budget/media strategy for the brand
Partner with 84.51 Marketing Analytics & Insights team to assess and track campaign effectiveness, measuring sales incrementality, household metrics and other key KPIs gleaning key consumer insights that can be reapplied towards future campaigns as appropriate
Owner of key brand initiatives and budgets
Lead OB digital shelf strategy and marketing planning in partnership with key stakeholders
Lead, execute and evaluate strategic promotional campaigns for the Kroger Our Brands portfolio of products including events, POS, and OOO
Act as a primary liaison with marketing services driving consistency across all tactics
Lead Our Brands website pages and social platforms partnering with internal and external teams and agencies establishing key KPIs across purchase funnel; manage content calendar, planning and execution across owned digital platforms
Remain current with food, cultural and ethnic, category and product trends
Follow established programs, policies, and practices to produce safe, quality foods that meet regulatory and company requirements
Support the development, implementation, maintenance, and ongoing improvement of the SQF 2000 Systems
Accountable to the Kroger Manufacturing Food Safety and Quality Principles
Must be able to perform the essential job functions of this position with or without reasonable accommodation