Brand Support Manager - Digital

DELTA DELTA DELTA•Addison, TX

2d•Remote

About The Position

Tri Delta is seeking a Brand Support Manager, Digital to serve as the project manager and technical expert for Tri Delta’s website, email marketing and texting platforms. This role is responsible for managing and executing Tri Delta’s email marketing platform, texting platform and website, while regularly reporting on marketing efforts to ensure strategic, data-driven decisions guide our work. This individual will also be responsible for the ongoing maintenance, organization, planning and upkeep of all digital platforms. The role will collaborate closely with Tri Delta’s entire Brand Advancement team, including the content development team, but will not be creating content directly. The ideal candidate will combine their proven technical proficiency with digital marketing platforms and project management skills with their passion to support mission-driven organizations and their ability to support large-scale operational and marketing initiatives through strategic, data-informed decision making. The role is REMOTE.

Requirements

Bachelor’s degree in Communications, Marketing, Digital Media, Web Design, or a related field is required.
Proficiency in email marketing platforms (e.g., MCAE (formerly Pardot, Marketing Cloud Growth, Zoho, etc.)
Strong understanding of email strategy, segmentation, and performance metrics
Ability to create and manage content calendars and align messaging across platforms
Experience with CMS platforms (e.g., WordPress) and basic web publishing
Ability to update and maintain web content and troubleshoot basic technical issues
Understanding of SEO principles and web accessibility standards, as well as website auditing and website redesigns.
Proficiency in Google Analytics and other web/email performance tools
Ability to interpret data and provide actionable insights to improve communication strategies
Strong organizational and time management skills
Experience managing tasks and workflows in project management tools (e.g., Smartsheet)
Ability to coordinate across departments and ensure timely execution of communication tasks
Experience supervising or mentoring team members
Strong interpersonal skills and ability to collaborate with internal stakeholders and external vendors.
Familiarity with event app platforms and vendor coordination
Basic photo editing skills (e.g., Adobe Photoshop, Canva)
Experience with WordPress plug-ins and basic HTML for email and website.
Awareness of current trends in digital communication and marketing
Proactive in recommending improvements and innovations to enhance audience engagement.
3–5 years of experience in digital communications, email marketing, or web content management.
Experience managing email, texting platforms and on-site event apps, including campaign planning and execution.
Familiarity with website content management systems (CMS) and basic HTML/CSS.
Experience working with project management systems and cross-functional teams.

Nice To Haves

Additional coursework or certification in email marketing, web analytics, or project management is a plus.
Prior experience in a nonprofit, membership-based, or higher education organization is beneficial.

Responsibilities

Collaborate on the creation and execution of Tri Delta’s email and texting marketing communications and campaigns.
Provide leadership, coordination, and support in the creation and delivery of regularly scheduled email communications.
Ensure consistent and strategic communication in all email messaging.
Update and oversee the email and texting communications calendar to ensure emails are strategically planned for maximum exposure.
Strategize communications in partnership with the Brand Advancement Team and other executive office staff to ensure a well-rounded communication approach.
Update, maintain, and add to external website content; partner with the website developer to ensure content and design are implemented and functioning correctly.
Support chapter sites by answering member questions and maintaining site content.
Manage and maintain Tri Delta’s URLs.
Collaborate with the brand design manager to ensure Tri Delta’s brand strategy is consistently implemented on the organization’s website and chapter sites.
Oversee and manage the website pop-ups.
Collaborate with the Technology Team to provide regular website, email, texting, on-site event app and web metrics and analysis reports (including Google Analytics) to inform communication strategy.
Ensure sufficient communication data is provided to project managers throughout project scope to support strategic adjustments.
Help manage email, text, social media and web communication tasks within the project management system.
Manage account engagement email system, on-site event app, and texting platform in collaboration with the Technology Team (including campaigns, forms, reporting, and communication preferences).
Effectively communicate and make available the Brand Advancement project management process across the organization.
Manage and support the digital media specialist, including workflow oversight and coaching.
In collaboration with the Director of Brand Advancement, Strategic Communications, keep teams informed of the communications calendar and potential roadblocks.
Edit photos for web and email use.
Partner with the Events Team to manage event applications, including designing on-site event apps and serving as vendor liaison.
Collaborate on the content calendar to align digital content with other planned brand advancement opportunities.
Maintain current knowledge of web, email, texting and social media communication trends.
Share important insights and recommend improvements to Tri Delta’s communication strategy as needed.
Assist in the maintenance of accurate member records to ensure communication efforts are maximized among all audiences.
Abide by and lead others in Tri Delta’s project management process and practices.
Receive and act on feedback; focus on self-development to become the best version of yourself.
Pursue open and consistent communication with Tri Delta employees and volunteers.
Conduct all work with a focus on elevating Tri Delta’s brand as a premier women’s organization dedicated to helping women live, learn, and lead – with Purpose, for a lifetime.
Be passionate about serving others (e.g., Tri Delta employees, Board members, collegiate and alumnae members) and helping them become the best versions of themselves.