Brand Strategy Partner

ASCO•Alexandria, VA

1d•$123,000 - $150,000•Hybrid

About The Position

The American Society of Clinical Oncology (ASCO) is seeking a high-performing Brand Strategy Partner to provide cross-functional strategic leadership and management support. This role is crucial for ensuring a consistent focus on the organization’s values and the integrity of ASCO and Conquer Cancer’s brand value propositions. The successful hire will act as a senior collaborator on the end-to-end creative process to maintain cohesive storytelling across all channels. ASCO is a flexible, high-performance membership organization committed to conquering cancer through research, education, and the promotion of the highest quality care. Their culture, ASCO Works – Our Way of Working, embraces workplace flexibility and technology.

Requirements

Bachelor's degree in Marketing, Brand Management, Strategic Communications or related field or equivalent years of experience
7+ years of Marketing experience including branding, storytelling, and messaging
3 -4 years of experience leading complex programs or providing high-level strategic support within a professional discipline
Proficiency with Adobe Creative Suite programs and Canva
Experience working with a digital asset management system (DAMS); and hands-on experience working with content management systems
Experience directing the work of external vendors

Nice To Haves

Experience with non-profit and/or fundraising marketing
Familiarity with project management and AI-driven content creation tools
Experience with AP Style
Experience with Bynder (DAMS) and Airtable

Responsibilities

Create and oversee the brand strategy and priorities, including setting of brand guidelines, brand vision, future-growth, and environmental influences that impact ASCO and Conquer Cancer’s brand value propositions.
Foster an ongoing relationship with internal stakeholders by providing ongoing brand education and understanding, developing a solid core of effective brand ambassadors who understand how to apply the brand to cohesive storytelling.
Serve as a strategic partner to content strategy staff and marketing strategists in creative development efforts for both overarching campaign direction and individual asset development, guiding design to follow brand guidelines and design best practices while addressing campaign goals and strategy.
Drive brand positioning discussions for new programs and products, including development of product naming, new identifiers, and creative guides.
Translate marketing objectives into clear creative strategies, guiding the visual execution of campaigns while also directly producing design assets for high-visibility projects.
Develop and manage accessible brand templates and self-service toolkits to empower staff to create brand-aligned content.
Serve as the primary creative reviewer for high-visibility campaigns, providing visual direction and final brand approval on multimedia assets developed by the Multimedia Content Specialist and Digital Content Production Specialist.
Contribute to the development of operational guardrails, copyright compliance, and ethical standards for the use of generative AI tools within the creative process.
Manage onboarding activities and relationships with outside firms to ensure brand compliant creative assets and consult on execution and implementation of deliverables across all digital and print channels.
Conduct routine visual and message-compliance audits across digital properties and print materials to identify and remediate instances of "brand drift."
Serve as a stakeholder lead and partner with the IT department on the organizational Digital Asset Management System (DAMS) to ensure all multimedia assets are organized and updated and its use is adopted.
Monitor and anticipate industry design and brand storytelling trends, bringing fresh and relevant ideas to marketing and communications work.