Brand & Strategy Creative Lead

Children's Minnesota•MN and WI Remote, MN

17h•Remote

About The Position

The Brand and Creative Strategy Lead ensures that the Children's Minnesota brand is consistent, distinct and compelling. They craft integrated marketing communications that are both strategically aligned to business goals and deeply attuned to the hearts and minds of consumers. This is a hands-on leadership role designed for a "working lead" who not only defines the strategic direction but also executes high-level creative work and copywriting. Reporting to the Manager, Marketing Operations & Creative Services, the Lead focuses on the strategic and narrative integrity of the creative we develop in our-in-house agency while collaborating across the department and beyond to unify the stories we tell as an organization.

Requirements

8+ years of experience in brand strategy, creative strategy, or advertising - preferably within an in-house agency, independent ad agency or highly regulated environment.
Proven Narrative Expertise: A strong portfolio demonstrating the ability to craft emotional, persuasive stories that drive specific business or philanthropic outcomes.
Collaboration: Experience influencing and leading cross-functional partners without formal authority to achieve brand alignment.
Strategic Leadership: Demonstrated ability to translate complex business strategies into clear, effective creative briefs and directions.
Operational Fluency: Solid understanding of creative workflows, resource planning and the balance between "working contributor" and "strategic director."
Narrative/ Copywriting skills.

Nice To Haves

Health care or nonprofit experience is a significant plus.

Responsibilities

Ensures that the Children's Minnesota brand is consistent, distinct and compelling.
Crafts integrated marketing communications that are both strategically aligned to business goals and deeply attuned to the hearts and minds of consumers.
Defines strategic direction and executes high-level creative work and copywriting.
Focuses on the strategic and narrative integrity of the creative developed in the in-house agency.
Collaborates across the department and beyond to unify the stories told as an organization.