Creative Brand Lead

Latent•New York, NY

3d•$200,000 - $220,000

About The Position

Latent Health is seeking a Creative Brand Lead to oversee the visual and creative expression of the company, reporting to the VP of Brand. This role is pivotal in building and scaling creative systems using an AI-driven workflow, enabling all employees to generate world-class assets rapidly. The company is an AI firm revolutionizing pharmacy operations, improving patient access to medications, and driving unprecedented efficiency. Latent Health has already partnered with over 45 health systems, including major institutions, and has secured significant funding from prominent investors. The marketing team is AI-native, leveraging advanced AI workflows for high-scale, high-pace creative output.

Requirements

10+ years of experience in brand, creative, or design leadership at high-growth B2B or consumer companies.
Proven experience scaling at least one brand from a rebrand into the company's core operations.
Strong directorial skills across video, web, and campaign execution, beyond static design.
High taste ceiling and a low tolerance for generic creative.
Ability to ship creative work quickly, frequently, and on-brand.
Experience directing agencies, contractors, and in-house teams on a unified visual system.
Active user of AI tools to enhance creative output.
Belief that brand is a system, not just a 'vibe', with confidence in operating across strategy and execution.

Responsibilities

Own creative direction for key campaigns including ABM, paid, lifecycle, partner, and product launches.
Collaborate with growth and product marketing to ensure creative is campaign-optimized and not developed in isolation.
Maintain a consistent brand voice across all channels, including video, web, and social media.
Manage the rollout of a new brand system across all company surfaces using an internal AI system.
Establish a comprehensive brand asset library (templates, decks, components, files) accessible to all teams.
Educate internal teams on brand guidelines and their rationale.
Direct creative efforts for flagship events, webinars, and field marketing activations.
Develop high-conversion creative systems for demand generation, from email to physical event booths.
Standardize event visual identity to ensure brand distinctiveness in industry settings.
Lead the rebuild of the company website on the new brand system.
Partner with the growth team on funnel-aware page architecture and conversion optimization.
Develop a visual system for ads and social campaigns that scales by persona.
Direct the social content program, overseeing daily cadence and content.
Approve editorial direction for customer stories, partner spotlights, and founder content.
Utilize the social orchestrator pattern for efficient content creation and selection.
Conduct brand consistency reviews for all outbound assets.
Identify and prevent the use of generic SaaS design patterns.
Mentor cross-functional teams (sales, recruiting, product) on brand system adherence.