Brand Strategist (Health)

VML•New York, NY

1d•$45,000 - $100,000•Hybrid

About The Position

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. This role is for a Strategist to support Directors/Group Directors in identifying insights, developing competitive analyses, and writing tactical briefs. This role requires a collaborative individual with strong analytical and communication skills, a passion for healthcare marketing, and a desire to learn and grow.

Requirements

1+ years of experience in market research, strategic planning, or a related field, preferably within the healthcare industry.
Demonstrated analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
Experience in conducting secondary research, analyzing data, and developing presentations and reports.
Excellent written and verbal communication skills, including the ability to present information clearly and persuasively.
Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
A proactive and self-motivated work style, with the ability to manage multiple tasks and meet deadlines efficiently.
A critical and analytical thinker, innovator, and visionary who inspires creativity.
Highly collaborative and effective across internal and external stakeholders.
Excellent written and verbal communicator.

Responsibilities

Develop insight deep dives, initiate research projects, and manage logistics.
Craft research proposals, screeners, and discussion guides.
Analyze research findings, summarize insights, and identify implications.
Analyze category or competitive dynamics, including drivers/barriers and competitor advantages/disadvantages.
Learn to develop customer journeys and identify pain points and customer needs.
Craft insight statements based on qualitative and quantitative research.
Develop an understanding of positioning fundamentals and learn to formulate positioning statements.
Draft background briefing documents and tactical briefs. Learn the creative brief development process.
Participate in creative review meetings and provide feedback to creatives.
Review creative assets for alignment with the brief.
Assist in developing proposals, pre-reads, and workshop materials. Coordinate logistics and note-taking.
Compile desk research, competitive audits, and coordinate market research.
Participate in pitch meetings and develop storytelling materials.