Brand Specialist

EssilorLuxottica Group•Madison, WI

4d•Hybrid

About The Position

The Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). Consistently achieves established national sales goals through the coordination and training of the sales team and their respective customers. Team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell through opportunities of EssilorLuxottica’s newest hearing assistance eyewear product, Nuance. EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses, offering a global platform of high-quality vision care products and iconic consumer brands. They operate in over 150 countries with a network of commercial subsidiaries and distributors, providing customers with a strong portfolio of lens, frame, instrument, and equipment brands. The Professional Solutions team focuses on building professional relationships with customers based on trust and care. The company has a global community of over 200,000 employees dedicated to transforming the eyewear and eyecare industry.

Requirements

Demonstrated sales results with 3-5 years outside sales experience
Strong consultative selling
Sophisticated presentation skills
Technical capability in lens, audiology, medical device, or tech space
Proven leadership, management and communication skills.
Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

Nice To Haves

Bachelor’s degree preferred
Demonstrated results in leading sales people strongly preferred.
ABO Certified preferred

Responsibilities

Responsible for development and strategies to drive branded growth within respective geography.
Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
Achieves national Brand group sales forecast.
Presents and educates doctors at local workshops.
Responsible for sales unit volume across ECP & IDD channels.
Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
Completes reports and other administrative duties in an accurate and timely manner.
Performs other duties as assigned by leadership.