Brand Specialist
About The Position
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. Mercedes-Benz of Palo Alto represents one of the world's most storied luxury brands in the heart of Silicon Valley -- a market of sophisticated, informed buyers who choose Mercedes-Benz deliberately and expect a guest experience that matches the vehicle. Our Brand Specialists are the people who deliver that experience. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.
Requirements
- No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
- Polished, professional presence -- Mercedes-Benz Palo Alto guests are sophisticated and expect a Brand Specialist who matches their standard
- Natural communicator who listens well, builds rapport quickly, and follows through with integrity
- Available to work weekends as needed -- required
- Self-motivated with a genuine desire to grow your earnings and your career
- Comfortable with CRM tools and digital communication -- or quick to learn them
- Valid driver's license with a clean driving record
Nice To Haves
- Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or a consultative guest-facing role strongly preferred
Responsibilities
- Welcome guests to Mercedes-Benz of Palo Alto with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
- Guide guests through the Mercedes-Benz lineup with growing confidence and product knowledge -- connecting the brand's engineering, design, and technology to what matters most to each individual buyer
- Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
- Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
- Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
- Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
- Meet monthly performance targets while maintaining excellent guest satisfaction scores
- Be available to work weekends as needed -- the showroom's most active days are often Saturday and Sunday
Benefits
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Employee vehicle purchase and service discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
