Brand Specialist

Edrington • New York, NY

3d • Hybrid

About The Position

The Brand Specialist will deliver bespoke education for The Macallan, building elevated brand confidence across priority trade accounts and local wholesalers, while inspiring strong brand advocacy and ensuring the brand remains front of mind. They will introduce new The Macallan releases across all relevant accounts and work collaboratively with partners to identify opportunities to enhance brand presence within the area, recommending and implementing improvements where needed. In addition, they will build strong partnerships with key on- and off-trade accounts and implement Smart Distribution strategies to maximise visibility and commercial impact.

Requirements

• Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
• Understanding of the luxury market in the context of distribution and route to market strategies.
• Exceptional communication skills, with tact and diplomacy to deal with external parties.
• Self-driven with good organizational and prioritizing skills.
• Strong public speaking and PowerPoint presentation skills
• Suitably presented/polished to represent a luxury brand.
• Strong commercial awareness.
• Must reside in the New York Metro area

Nice To Haves

• Experience of working in an international organization would be advantageous.

Responsibilities

• Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
• Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
• Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
• Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
• Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
• Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
• Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
• The management and most efficient use of annual T&E and activation budgets.
• Report on Trade Activity through Salesforce and Share of Recommendation.

Benefits

• Salary $84,000-$105,000 + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program
• Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Hybrid working
• 26 weeks’ paid maternity, paternity and adoption leave
• Up to five paid carers leave days a year
• Generous annual product allowance
• Company Events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed