Brand Specialist II (Hybrid - Dublin, OH)

Wilbur-Ellis•Dublin, OH

9d•Hybrid

About The Position

The Brand Specialist supports the development, execution, and maintenance of the Nachurs Alpine Solutions (NAS) brand strategy to ensure a consistent, compelling brand presence across all channels. This role works closely with the marketing team and partners cross-functionally with sales and technology/agronomists, as well as external to media/publishers or other vendors.

Requirements

3+ years of experience in brand marketing, marketing communications, or a related field
Strong organizational skills and attention to detail
Ability to manage multiple projects in a fast-paced environment
Strong understanding of branding principles and marketing channels
Excellent written and verbal communication skills
Experience working with creative teams and vendors
Bachelor’s degree in Marketing, Communications, Business, or a related field

Nice To Haves

Experience in the agriculture industry is desired
Skilled in brand strategy and storytelling
Know how to write creative briefs and work with Adobe Suite
Strong communicator
Love managing multiple projects
Enjoy working cross-functionally
Strong organization skills with attention to detail
Positive and energetic attitude with a desire to help internal and external customers

Responsibilities

Coordinate and manage large events, including the NAS annual meeting and significant annual tradeshow, with marketing support.
Support the development of brand positioning, messaging, and narrative aligned with business and growth objectives.
Assist with brand strategy execution across campaigns, content, channels, and customer touchpoints while partnering cross-functionally with sales and technology/agronomists.
Collaborate with creative marketing team on campaigns, content, and assets.
Partner with key publishers, advertiser channels, promotional vendors, and other outside vendors to execute the branding strategy.
Manage brand-related projects and timelines, ensuring on time and high-quality delivery.
Support product launches and marketing initiatives to ensure brand alignment.
Manage internal branded clothing webstore.
Support management of marketing brand budget.
Monitor brand health metrics (awareness, sentiment, engagement, etc.) and translate findings into action.
Conduct market, consumer, and competitive analyses to refine brand strategy and uncover insights.