Strategic Marketing Manager (Dublin, OH)

Wilbur-Ellis•Dublin, OH

1d•Onsite

About The Position

The Strategic Marketing Manager is responsible for relying on data to propose new growth options for Nachurs Alpine Solutions (NAS) via market research and strategy development, including identifying new growth markets for our existing products and identifying new, adjacent technologies, or technology platforms. The Strategic Marketing Manager will work with Business Leaders to develop growth plans and work to actualize the goals.

Requirements

7+ years of experience in marketing research or product development in a chemical or agriculture business
Strategic thinking, business acumen, and analytical thinking capabilities
Strong capability in synthesizing insights into polished, impactful presentations addressing strategic growth opportunities
Bachelor’s degree in business, chemistry, chemical engineering or agronomy

Nice To Haves

Familiarity with light coding or ongoing maintenance in Power BI or Tableau is a plus
Strong interpersonal and effective communication skills including the ability to maintain a positive and professional working relationship with peers, management and support resources
Solid organization skills with attention to detail along with an ability to multi-task and prioritize multiple assignments
Able to influence cross-functional teams and stakeholders without formal authority
Positive and energetic attitude with a desire to help internal and external customers
Excellent team player

Responsibilities

Perform rigorous analytics to assure best growth options to optimize growth and profitability.
Identify and research new growth markets for existing products and propose new adjacent technologies or technology platforms for growth for NAS.
Conduct market research deep dives to evaluate opportunity size, value chain dynamics, key players, and customer needs.
Develop plans to execute new growth plans.
Collaborate with technology, operations, and business unit leaders to pressure test ideas and actualize growth plans.
Develop lists of potential customer leads for growth area and manage processes to track progress in validating and closing.
Work with internal marketing group to develop content for needed marketing collateral to further sales.
Prepare return on investment analyses and supporting assumptions to inform decision making across strategic alternatives.
Prepare market share maps and keep up to date on competitive landscape specifically in relation to launching new products and positioning.
Assist Business Unit leaders in developing robust Business Unit strategies supporting the industrial and agriculture businesses.
Gather and analyze data to support growth and strategic planning efforts.