Brand & Social Proof Manager

EyePromise•Chesterfield, MO

4d•Remote

About The Position

EyePromise is building a modern, practitioner-led growth engine grounded in science, credibility, and trust. The Brand & Social Proof Manager sits within the Brand & Medical Credibility Pod and reports to the Head of Marketing. This role is responsible for building organic brand storytelling, brand-driven credibility, and compliant social proof at scale. This role will lead core brand and product level storytelling, helping to build the EyePromise brand through cohesive, actionable master assets that accelerates channel level growth. This role will also own how we show up organically—translating medical authority, practitioner advocacy, and real customer outcomes into compelling content that builds trust and fuels growth across channels. You will create a steady engine of reusable, high-quality content that supports both brand building and performance marketing.

Requirements

5-7+ years experience in social media, content, or brand marketing roles
Experience building and managing creator/influencer programs
Strong content instincts with ability to translate complex/medical topics into engaging content
Experience managing organic social channels and content calendars
Experience developing master campaign assets for market/channel adoption
Understanding of compliance considerations in healthcare or regulated industries preferred
Strong organizational skills to manage content pipelines and asset libraries
Comfortable operating in a fast-paced, build-and-scale environment

Nice To Haves

Experience working with practitioner-led or healthcare brands
Familiarity with tools for content management, social scheduling, and analytics
Experience capturing content at live events or in-field activations
Ability to connect content performance to business outcomes (conversion, retention)

Responsibilities

Own development and ongoing optimization of high impact, action-oriented brand / product playbooks that anchor and inform how the brand shows up in the market
Develop campaign playbooks that capitalize on seasonal and/or contextually relevant moments and drives incremental growth
Own organic content strategy and social calendar across key platforms
Develop educational, brand storytelling, and product content rooted in medical credibility
Ensure consistent, high-quality brand voice and messaging across organic channels
Build and manage a network of creators, practitioners, and ambassadors
Source, vet, and activate creators aligned with brand and compliance standards
Capture testimonials, doctor POV, and patient stories to build credible social proof
Lead content capture at marquee events, trade shows, and practitioner activations
Develop modular, reusable content for use across organic, paid, and lifecycle channels
Build and maintain a structured content library accessible across teams
Own day-to-day management of organic social channels (posting, engagement, community interaction)
Drive engagement and audience growth while maintaining compliance standards
Monitor performance and optimize content based on engagement and reach
Partner with Medical team to ensure accuracy and compliance of all content
Partner with Growth team to supply approved assets for paid amplification
Partner with ECP/Activation team to capture and repurpose event-based content
Partner with CX & CLV team to integrate social proof into lifecycle journeys
Track and report on organic performance (engagement, reach, content output, creator contribution)
Measure impact of social proof on downstream metrics (conversion, retention, trust signals)
Provide regular updates on content performance, creator effectiveness, and growth opportunities
Continuously refine content strategy based on performance insights