Brand & Social Media Coordinator

Skyrocket Education•Pasadena, CA

About The Position

This role is responsible for managing the day-to-day social media presence for assigned schools and organizational accounts across various platforms. The coordinator will create engaging content, develop content calendars, produce graphics and videos, and support brand awareness and marketing campaigns. The position requires a strong understanding of social media strategy, excellent writing skills, and the ability to analyze performance metrics. The company emphasizes a relational approach, building supports based on client needs and empowering educators to inspire students.

Requirements

Strong writing and storytelling skills with ability to adapt voice across multiple school brands
Working knowledge of social media strategy, trends, and platform best practices
Basic to intermediate graphic design skills (Canva, Adobe Express, or similar)
Ability to capture and edit short-form video content for social platforms
Strong organizational skills and ability to manage multiple accounts and timelines
Collaborative mindset and ability to work across teams and school sites
Analytical mindset with ability to interpret engagement data and recommend improvements
Professional judgment when managing public-facing communication
Minimum of 2-3 years of professional experience managing social media accounts for an organization or brand
Experience with social media management and scheduling tools (Hootsuite, Later, Meta Business Suite, etc.) preferred

Nice To Haves

Bilingual (Spanish/English) a plus
Experience supporting brand awareness or marketing campaigns preferred
Experience in education, nonprofit, youth-focused, or community-based organizations strongly preferred
Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred (or equivalent experience)
Familiarity with basic website content updates and CMS platforms preferred

Responsibilities

Manage day-to-day social media for assigned schools and organizational accounts across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms
Create, schedule, and publish engaging, mission-aligned content highlighting school culture, student experiences, staff, and community impact
Develop and maintain monthly content calendars aligned with brand priorities, events, enrollment timelines, and campaigns
Produce original graphics, short-form videos, reels, and captions that drive engagement; maintain organized content libraries
Support the Brand Manager in executing brand awareness and enrollment marketing campaigns
Ensure all content aligns with established brand guidelines, voice, and visual identity
Contribute to campaigns showcasing school programs, student success, and community engagement
Identify opportunities to expand visibility, reach, engagement, and maintain consistent messaging across digital channels
Collaborate with the Brand Manager, Creative team, Multimedia & Engagement Lead, and school teams to gather and capture content
Attend school and community events as needed to capture real-time content
Provide guidance to schools on social media best practices
Monitor engagement, reach, and performance metrics across platforms
Deliver monthly or campaign-based performance reports with actionable recommendations
Track trends and research peer schools and industry activity to inform strategy and audience growth
Monitor comments and messages; respond to general inquiries in a timely, professional manner
Escalate sensitive or high-priority communications as appropriate
Maintain a positive and responsive online presence
Draft and edit digital content including captions, blogs, and website updates
Complete light website updates as assigned
Support cross-team initiatives related to enrollment, events, and brand awareness
Perform other duties as assigned