Brand Sales Manager

Keune Haircosmetics Manufacturing B.V.•Minneapolis, MN

5d•Remote

About The Position

Keune Haircosmetics is a fast-growing family-owned global haircare brand delivering high performance, trend-forward professional hair-color lines and products and educational programs to provide the best support for salon professionals and their clients. Our mission is to empower confidence through innovation, education, and exceptional results. The core values that guide Keune Haircosmetics are: Family: Since 1922, Keune Haircosmetics has been 100% family-owned and operated. This foundational value emphasizes building strong, personal relationships and treating everyone – from employees to partners and customers – as part of their extended family. Partnership: Keune Haircosmetics views itself as more than just a supplier; it strives to be a true partner to its distributors and salons, offering tailored solutions and support to empower their artistry and business success. Loyalty: Keune Haircosmetics' loyalty to the professional hair stylist spans over a century, driven by the principle of striving for the best and never settling. They cultivate loyalty by providing education and inspiration, fostering a passion for the craft, and pushing the industry forward. The Brand Sales Manager is responsible for driving growth within an assigned portfolio of distributor and salon partners by increasing product adoption, strengthening relationships, and expanding new business opportunities. This role focuses on new salon acquisition, account development, and category expansion, while partnering closely with the Business Development Manager to strengthen sales capability across distributor teams, support territory growth, and ensure long-term mutual success. Strategic Focus Areas: Distributor Sales Enablement, New Business Development, Education & Brand Activation, Market Growth & Account Expansion, Strategic Partnership. Why This Role Matters: This role ensures that both new and existing salon partners are supported, engaged, and positioned for growth with Keune. By strengthening relationships, driving adoption, and expanding within accounts, the Brand Sales Manager contributes to sustainable revenue growth and brand loyalty. Additionally, this role plays a critical part in enabling distributor success by equipping Distributor Sales Consultants and tore teams with the knowledge, tools, and confidence to acquire, retain, and grow Keune business in the market.

Requirements

3–5+ years of experience in account management, sales support, or territory sales
Demonstrated ability to drive growth within existing accounts and support new business development
Experience in professional beauty or salon industry preferred with an understanding of salon operations, retail dynamics, and service-based business models
Strong relationship-building and customer service mindset
Proven ability to identify growth opportunities within accounts and translate insights into actionable recommendations that drive product adoption and category expansion
Comfortable delivering presentations, product demonstrations, and education experiences that support engagement, conversion, and long-term account
Demonstrates strong organizational and time management skills; able to manage multiple accounts, priorities, and travel schedules effectively
Self-motivated, organized and proactive, with the ability to work independently and manage multiple accounts effectively while staying aligned with broader territory goals and leadership direction
Strong communication skills, with the ability to clearly convey brand value, build alignment, and influence outcomes across diverse audiences
Proficient in CRM systems and able to maintain accurate account records, track activity, and leverage data to inform decisions

Nice To Haves

Ownership Mindset: Takes initiative and accountability for driving brand performance within assigned accounts, following through on opportunities and commitments
Curiosity: Asks thoughtful questions to uncover salon needs, identify growth opportunities, and continuously improve approach in the field
Collaboration: Thrives in a player/coach environment, working alongside Distributor Sales Consultants and cross-functional teams to achieve shared goals
Adaptability: Navigates changing priorities, diverse salon environments, and evolving market conditions with flexibility and confidence
Relationship-Driven: Builds authentic, trust-based partnerships with salon professionals and distributor teams to support long-term success
Results-Oriented: Maintains focus on growth, consistently seeking ways to expand business, increase engagement, and drive measurable outcomes
Positive Influence: Brings energy, professionalism, and a solutions-oriented mindset to every interaction, reinforcing the Keune brand experience

Responsibilities

Partner with Distributor Sales Consultants in the field to build selling capability, identify opportunities, and drive Keune growth across the territory
Drive new account acquisition through targeted prospecting and in-market partnership with Distributor Sales Consultants
Manage and develop a portfolio of salon accounts, focusing on growth, engagement, and expanded brand adoption within the territory
Support onboarding and activation of new accounts by leveraging education, rewards programs, and brand tools (including the Brand Portal) to drive strong adoption and early success
Increase product penetration through category expansion and strategic recommendations aligned to salon business needs
Conduct regular in-salon visits and business reviews to evaluate account health, identify growth opportunities, and support distributor partners in Keune retention efforts
Drive success of new product launches & sales initiatives.
Support education initiatives by coordinating with Education team for training and events
Leverage education initiatives as a tool to drive engagement, conversion, and long-term account growth in partnership with the Education team
In partnership with distributor sales consultants, encourage execution of promotions, merchandising, and product launch initiatives within accounts
Monitor salon account health: add value where applicable, identify risks, and proactively address retention issues and/or escalate them.
Maintain accurate CRM records, account notes, and sales activity
Track and manage activity, opportunities, and outcomes within CRM systems to support business growth and visibility.
Provide feedback to leadership on customer needs, trends, and opportunities
Identify market trends, gaps, and growth opportunities, providing insights to support territory strategy and decision-making
Facilitate sales meeting presentations, salon presentations, team calls and training as aligned and agreed upon by BDM.
Other duties as assigned