Brand Relations Manager - East

Casio Inc.•Jersey City, NJ

8d•$125,000 - $130,000•Hybrid

About The Position

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can. Brand Relations Manager- East is responsible for driving revenue growth, owning the channel P&L and building loyal client relationships to achieve the overall business objectives of the Timepiece Division. This role manages client centric multi-state territory across the East Coast, ensuring strong retail execution, distribution expansion, achieving monthly KPI's and long-term accelerated performance development

Requirements

Bachelor’s degree in Business, Sales, Marketing, or related field
3–5+ years of proven luxury sales experience with a track record of achieving targets.
Familiarity of luxury distribution with a “can do” attitude and collaborative mindset that is thrives in a high performing team
Strong ability to build customer relationships and grow multi-channel retail business
Excellent communication, negotiation, presentation skills and has an eye for detail
Strong analytical capabilities with experience interpreting sales data and competitor trends
Self-starter with the ability to manage a regional territory independently
Proficiency in CRM systems, Excel, and AI tools
Willingness and ability to travel extensively across the East Coast

Responsibilities

Drive a 360 strategic plan and execution that translates market intelligence trends into sell out performance
Define the GTM across each product category and consumer segments to ensure the right product is within the right market at the right time
Develop and execute regional sales strategies to achieve sell-in and must drive monthly sell-through across the customer base
Identify, prospect, and secure new business opportunities while expanding distribution channels and lead negotiations with retail partners (terms, space, allocation, P&L)
Maintain strong relationships with retail buyers and key accounts through consistent engagement
Proficient in selling in person and via a B2B site with proper reporting
Lead Omnichannel evolution and brand consistency with assortment planning and proper MDF allocation that translates to maximum brand ROI
Conduct regular visits to customer locations to review performance and ensure compliance with brand guidelines
Assess merchandising quality and optimize in-store execution across accounts. Always obtain the best positioning in each location and ensure the brand is always top of mind
Perform in-store training for sales associates to strengthen product knowledge and selling effectiveness
Build a value-based brand that is authentic and serves in the best interest of the retail partner and their clients
Create a 1–3-year revenue growth plan for each retailer with measurable KPI's and build a solid VIC CRM for the region
Analyze regional market trends, competitor activity, and customer feedback to guide sales and product strategies
Provide accurate forecasting, reporting, and performance insights to leadership
Ensure appropriate inventory allocation with a full year planning with proper replenishment process communicated to the retailer and planning team
Partner with retailers to execute events, product launches, and promotional activities
Work closely with the PR team to leverage brand supported initiatives within the market
Represent the brand at trade shows, dealer events, and industry functions
Support broader marketing initiatives through field execution and local engagement
Build an engaged brand on all the social media channels that the retail partner owns
Collaborate with Marketing, Operations, and Product teams to optimize regional performance
Support internal sales programs and provide field feedback to improve overall effectiveness
Manage a multi-state territory with frequent travel (70%)
Maintain budgets for travel, entertainment, and related expenses within company guidelines
Complete all required reporting, expense submissions, and administrative tasks accurately and on time
All other tasks that may be requested by the management team for business needs