Brand & Product Strategist

BRMi • Vienna, VA

13d • Hybrid

About The Position

BRMi is seeking a Brand & Product Strategist to support a large financial services client for a 6 month contract in Vienna VA. We are seeking a skilled marketing professional to join our team as a Brand & Product Marketing Strategist II. This contract role will be responsible for managing projects and campaigns in close partnership with internal teammates and cross-functional partners. The ideal candidate will be a collaborative, results-driven marketer with experience leading integrated campaigns and supporting business goals. Hybrid in Vienna VA 2 days per week, changing to 3 days per week starting in April 2026.

Requirements

• Experience leading brand, product, and/or marketing campaigns, including strategy, execution, and problem-solving.
• Strong project management and client management skills, with experience working on cross-functional teams.
• Ability to develop and execute go-to-market plans that drive business results.
• Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly.
• Strong analytical skills; able to synthesize results and present recommendations.
• Working knowledge of marketing and financial industry trends, products, and services.
• Proficiency with PCs and collaboration/product management tools.
• Effective verbal, written, and interpersonal communication skills.
• Bachelor’s Degree in Marketing, Strategy, Business, Finance, or related field, or equivalent experience.

Nice To Haves

• Product Owner Certification or equivalent experience is a plus.
• Familiarity with Navy Federal products, services, and organizational objectives is preferred but not required.
• Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required

Responsibilities

• Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from strategy development through execution.
• Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across paid, owned, and earned channels.
• Support the development of campaign briefs and for a range of marketing campaigns and channels (email, push, in-app messaging, paid media, etc.).
• Assist in executing the product marketing roadmap, including campaign testing and optimization.
• Participate in marketing scrum teams, helping prioritize backlogs and align campaign execution with business unit goals.
• Ensure marketing deliverables meet defined standards and acceptance criteria via Agile ways of working, coordinating with appropriate stakeholders.
• Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals.
• Maintain knowledge of the brand, products, services, and competitive trends to inform campaign strategy and execution.
• Evaluate and report on campaign performance, test results, and data insights to stakeholders.
• Deliver effective communications and presentations to departmental and executive management.
• Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized.
• Manage key stakeholder expectations and contribute to ad hoc initiatives as needed.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• Employer-Paid Short-Term and Long-Term Disability Insurance
• 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date
• Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
• Educational Assistance

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 101-250 employees