Sr. Strategist- Brand Marketing

Finish Line

8d•$70,000 - $80,000

About The Position

The Sr. Strategist- Brand Marketing supports the planning and execution of JD brand marketing programs that drive brand consideration, consumer engagement, and business growth across North America. This role plays a key part in bringing seasonal and always-on brand and category initiatives to life across digital, social, retail, and with key brand partners. This individual collaborates closely with internal cross-functional teams and brand partners to ensure programs are executed with consistency, energy, and JD distinct storytelling. The ideal candidate is organized, collaborative, execution-focused, and comfortable working in a fast-paced, matrixed environment. This individual will effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties: Campaign Planning & Execution Drives the strategy of key category moments - both in-season and seasonless. Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints. Coordinate with Content & Creative teams to brief, concept and deliver campaign assets. Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution. Supports Brand Manager in project management and asset needs for brand initiatives. Performs day-to-day coordination of featured product styles, merchandising, content and asset needs. Partner Marketing & Co-op Support brand partner marketing initiatives, including co-branded campaigns and product launches. Assist with tracking co-op-funded programs, timelines, and deliverables. Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing. Cross-Functional Collaboration Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners. Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners, brands and buyer relationships.

Requirements

3–5 years of experience in marketing, brand marketing, or integrated marketing roles.
Experience supporting multi-channel campaigns across digital, social, and retail environments.
Strong organizational and project management skills with high attention to detail.
Comfortable working across multiple teams and priorities in a fast-paced environment.
Clear communicator with strong collaboration skills.

Nice To Haves

Retail, fashion, footwear, or consumer brand experience preferred.

Responsibilities

Campaign Planning & Execution Drives the strategy of key category moments - both in-season and seasonless.
Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints.
Coordinate with Content & Creative teams to brief, concept and deliver campaign assets.
Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution.
Supports Brand Manager in project management and asset needs for brand initiatives.
Performs day-to-day coordination of featured product styles, merchandising, content and asset needs.
Partner Marketing & Co-op Support brand partner marketing initiatives, including co-branded campaigns and product launches.
Assist with tracking co-op-funded programs, timelines, and deliverables.
Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing.
Cross-Functional Collaboration Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners.
Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners, brands and buyer relationships.