Sr. Marketing Strategist - Proprietary

Nutrien • Loveland, CO

11d

About The Position

Nutrien is a leading provider of crop inputs and services, and our business results make a positive impact on the world. Our purpose, Feeding the Future , is the reason we come to work each day. We’re guided by our culture of care and our core values: safety, inclusion, integrity, and results. When we say we care, we mean it. We’re creating an inclusive workplace where everyone feels safe, has a sense of belonging, trusts one another, and acts with integrity. Nutrien Ag Solutions is the retail division of Nutrien , providing full-acre solutions through our network of trusted crop consultants at more than 2,000 locations in North America, South America, and Australia. For more than 150 years, we have been helping growers achieve the highest yields with the most sustainable solutions possible, offering a wide selection of products, including our proprietary brands: Loveland Products, Inc.; Proven®Seed and Dyna-Gro®Seed; as well as financial, custom application and precision ag services. Through the collective expertise of our nearly 26,000 employees, we operate a world-class network of production, distribution, and ag retail facilities We efficiently serve growers' needs and strive to provide a more profitable, sustainable, and secure future for all stakeholders. Help us raise the expectation of what an agriculture company can be and grow your career with Nutrien and Nutrien Ag Solutions. The Sr. Marketing Strategist – Proprietary will be responsible for leading and overseeing the strategic execution of marketing initiatives to drive growth and value within Nutrien Ag Solutions’ proprietary brands, including Dyna-Gro Seed, Proven Seed and the Loveland Products international business. This role involves developing and implementing marketing strategies that not only elevate each portfolio but also support and strengthen the complete Nutrien Ag Solutions retail offering. Key responsibilities include analyzing performance metrics, optimizing proprietary marketing campaigns, and delivering initiatives that increase product consideration, preference, and loyalty. This position will work cross-functionally with commercial, product, and brand teams to ensure seamless execution, brand alignment, and strong marketplace impact. Success in this role requires exceptional communication skills, strategic thinking, and a deep understanding of the seed industry. This position will report to the Senior Manager of Brand and Marketing Strategy and will collaborate with the Seed Marketing and Loveland Products leadership teams. Some travel may be required. This role will be posted from 12/11/25 - 01/05/26

Requirements

• A Bachelor’s degree required, preferably in marketing, advertising, communications or agriculture; experience may be considered in lieu of education.
• 6+ years of experience with an internal marketing team, advertising/PR agency, ag sales or agribusiness.
• A strong understanding of the agriculture industry, with specific knowledge of seed marketing, grower behavior, and channel dynamics.
• Ability to organize and create plans for holistic marketing campaigns/programs and develop and deliver compelling presentations to a variety of audiences.
• Proven experience developing and executing strategic marketing or marketing-related initiatives that deliver measurable business impact.
• Exceptional collaboration skills with the ability to build strong relationships across internal teams, suppliers, and external partners.
• Excellent verbal and written communication skills, with the ability to articulate creative concepts and strategies to stakeholder at all levels.
• Strong problem solving skills, with the ability to develop creative, efficient and measurable solutions to meet business objectives.
• A passion for elevating brands, driving growth, and delivering marketing that connects with the customer.
• The ability to balance strategic vision with hands-on execution in a fast-paced, evolving marketplace.
• Experience managing budgets and allocating resources effectively to maximize the impact of creative and marketing initiatives.
• The highest ethical standards and a strong sense of accountability.

Responsibilities

• Develop and execute proprietary brand marketing strategies that align with Nutrien Ag Solutions’ business objectives while strengthening the overall Nutrien Ag Solutions’ brand.
• Collaborate with Sr. Marketing Strategists responsible for the Seed shelf and Loveland Products to deliver joint marketing initiatives that create mutual value and marketplace differentiation.
• Support commercial and regional sales teams with marketing tools, campaigns, and programs that drive grower engagement and retail adoption.
• Manage timelines in collaboration with business unit and retail execution and implementation strategy.
• Oversee engagements and serve as a conduit between stakeholders and external agency partners to ensure all key communication tactics are appropriately aligned with strategic outputs.
• Review and provide input on creative assets for consistency, alignment with brand standards and availability to internal resources and agency partners.
• Monitor campaign performance measurements, analyzing data and insights to optimize effectiveness and ROI across seed marketing efforts.
• Ensure consistent brand messaging and positioning across all seed marketing channels and materials.
• Work cross-functionally with product, brand, and communications teams to deliver cohesive marketing strategies that reinforce Nutrien’s leadership in the market.
• Identify and activate growth opportunities through innovative marketing approaches that increase proprietary portfolio awareness, consideration, and loyalty.

Benefits

• We provide an attractive benefits package that includes comprehensive medical, dental, vision coverage, and life insurance and well as disability coverage for positions working more than 30 hours per week.
• In addition, we have a retirement program that encourages our employees to save for the longer term, with generous matching employer contributions.
• Our benefit package also demonstrates our culture of care with paid vacation, sick days and holidays as well as paid personal and maternity/parental leaves and an Employee and Family Assistance Program.
• Details of the benefits package will be shared in the application process.
• In addition to base pay, this role is also eligible to participate in our annual incentive plan, consistent with the terms of our program(s) where discretionary pay out of awards is reflecting components such as performance of the company and the employee.
• Details will be discussed through the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees