Senior Brand Strategist, AWS Brand

Amazon•Seattle, WA

About The Position

The Senior Brand Strategist drives global brand and creative strategy for AWS, actively shaping how the brand is perceived in the world. This role is highly collaborative and focused on brand positioning, messaging, and creative strategy for our brand identity and design system, events, brand campaigns, content, and beyond. You’ll be responsible for clarifying various inputs, identifying novel insights and brand opportunities, creating mechanisms to enable the larger marketing organization, and crafting creative briefs that lead to consistent, compelling, and distinct brand experiences that positively shift brand perceptions and grow our business. About the team The AWS Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data, insight, inspiration, and intuition to set the standards and raise the bar in every touchpoint, in every story, and every piece of creative we make. We are relentlessly collaborative, and believe greatness is possible in everything we do. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

Requirements

7+ years' experience in brand development or strategy inside advertising agencies, brand strategy consultancies, or in-house marketing organizations
Experience leading brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
Experience working with marketing stakeholders and brand creative teams to develop clear and durable visual brand systems across several partner and customer touch points
Experience managing external agencies
Experience managing and coordinating multiple projects simultaneously
Experience working across teams and synthesizing feedback from multiple teams/owners

Nice To Haves

10+ years' experience as a brand planner/strategist inside brand/advertising agencies, brand strategy consultancies, or the equivalent role inside a brand marketing organization
Experience with AWS or AI and cloud/infrastructure sectors
Track record of navigating complex businesses and producing breakthrough, famous work that drove results
Experience defining mechanisms for using data and metrics to measure impact and determine improvements

Responsibilities

Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
Connect the dots between business goals, customer insights, marketing strategies, and creative development
Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business
Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high-quality, consistent, and distinct customer experiences.
Write creative briefs and meaningfully collaborate with creative teams to deliver bar-raising, performant creative outcomes
Present creative strategy and recommendations to senior leadership (VP/SVP/C-suite); influencing decision making through data-driven and emotional storytelling, and gracefully defend decisions and recommendations
Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
Manage multiple priorities and make things happen in a fast-paced, dynamic, culture
Facilitate open and productive strategic debates that result in the best possible outcomes for customers
Contribute to a diverse and inclusive creative culture that enables world-class creative development

Benefits

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits .

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