Brand & Product Marketing Strategist I - Membership Acquisition & Engagement
About The Position
Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision.
Requirements
- Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Responsibilities
- Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
- Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
- Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio.
- Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.
- Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
Benefits
- highly competitive pay
- generous benefits and perks
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
