Brand & Portfolio Demand Manager

Constellation Brands•Chicago, IL

20h•Hybrid

About The Position

The Manager, Brand and Portfolio Demand Planning, is accountable for working cross functionally with strategic Commercial Teams, such as Marketing, Innovation and Finance to build and maintain an integrated depletion plan using data and insights. This manager will be responsible for translating Brand and portfolio depletion planning objectives into executable plans with a team of two Demand Planners. This role serves as the primary demand counterpart to Marketing, bridging brand strategy and execution by translating portfolio decisions, innovation plans, and cannibalization impacts into a coherent demand outlook and leads the Portfolio Review process. Role ensures that the demand plan is credible, challenged, and defended at the right level and is strategically aligned with brand, innovation, and long‑range business plans. This role requires a professional with a strong leadership background, the ability to inspire a team, and a track record of delivering results.

Requirements

Working experience, 6+ years in planning; commercial, demand or business planning.
Experience leading a team in delivering continued strong results
Exceptional communication skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.
Demonstrated ability to lead customer facing meetings and collaborative efforts across all levels of the organization.
Proven ability to define tasks and metrics to implement a day/week/month in the life of their team to clearly execute responsibilities in support of the broader vision.
Demonstrated leadership capabilities in critical thinking, decision making, effectively transmitting ideas and opinions, and the ability to grow from their experiences and adapt to new situations.
Skilled collaborator with an ability to work cross-functionally with co-workers, related internal functions, external partners, and on project teams.
Experience in using digital solutions to drive performance along with a demonstrated ability to use data to tell a story - an ability to communicate effectively across all formats.
Demonstrated ability to leverage data & analytics to identify trends and opportunities to drive performance within their team.
Must be a detail-minded, analytical, deadline-oriented self-starter who can work under pressure and meet tight deadlines.
Adaptive: Enable flexibility and support that fits team members’ unique needs
Possesses a spirit of intellectual curiosity, creativity, and innovation.
Integrity: Supporting teams in tough times, taking responsibility for issues under their purview and helping others without expecting something in return.

Nice To Haves

Experience in CPG industry, preferred.
Experience leveraging data and analytics solutions, such as o9 and Power BI, preferred
Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change.
Consumer obsessed – commitment to delivering a best-in-class customer experience.
Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust.
Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn – pushes teams to do the same.
Empowers others to fail, learn, and grow.
Comfortable and experience bringing structure to ambiguity.

Responsibilities

Own and defend brand‑level demand volumes, drivers, and Risks & Opportunities (R&Os) across all regions
Ensure brand assumptions are aligned and approved with Marketing prior to integration into regional demand plans
Lead the Monthly Portfolio Review meeting and process, framing brand tradeoffs, risks, and opportunities
Ensure the demand impact of brand strategy is clearly reflected in IBP forums
Own alignment of the Long‑Range Plan (LRP) and 5‑Year Forecast with Brand Plans and Business Plans
Ensure consistency between LRP, Annual operating plan (AOP), and near‑term demand plans
Translate strategic brand initiatives into executable demand assumptions
Ensure NPI launch and post‑launch demand are clearly incorporated into forecasts, highlighting risks and cannibalization
Own and govern the cannibalization process, ensuring impacts are modeled, communicated, and reflected in our forecasting tool o9
Partner with NPI & Portfolio Demand Planner to ensure innovation readiness and portfolio lifecycle integrity
Provide leadership in all Brand Demand Prep and Portfolio forums
Act as the senior demand partner to Marketing leadership
Ensure tight alignment and communication with regional Demand Managers to maintain a single, coherent demand narrative
Coach Demand Planners on executive presence, structured storytelling, and stakeholder management
Own the overall brand‑level demand accuracy target and improvement roadmap
Support our tool and process build and resulting future state processes as defined in our project roll out.
Build a diverse, highly agile team focused on successful outcomes and continuously identify areas of opportunity to improve, streamline or challenge the status quo.
Support the creation and delivery of critical planning based KPIs