Brand Planner

Tatari•New York, NY

57d•$80,000 - $110,000•Hybrid

About The Position

Tatari is seeking a Brand Planner to revolutionize TV advertising by leveraging AI and machine learning. The company helps fast-growing brands reach customers through linear and streaming TV ads, combining sophisticated media buying with proprietary analytics to create an automated, digital-like experience. Tatari has received industry recognition for its innovative platform and has an executive team with extensive experience in the ad tech industry. This role is central to shaping media strategy across the client lifecycle, from RFPs and new business pitches to scaling existing client plans and developing forward-looking growth scenarios. The position emphasizes an audience-first, data-driven approach, utilizing proprietary measurement tools and AI to build strategies that connect audience intelligence to measurable outcomes. The Brand Planner will work collaboratively, using AI as a thinking partner and translating complex strategies into client-ready visuals.

Requirements

5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video.
Working knowledge of the convergent TV landscape — linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement).
A genuine curiosity about AI and how it can make media planning smarter — with hands-on experience or a demonstrated drive to build it.
Proven track record developing strategic media proposals and supporting new and existing business growth.
Experience working directly with brands, agencies, or advertisers in a client-facing capacity.
Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines.
Curiosity and desire to learn, with particular emphasis for AI.

Nice To Haves

Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.).
Familiarity with attribution and conversion measurement for video campaigns.
Background in agency planning, network sales planning, or DSP/programmatic environments.
Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.).
Exposure to Salesforce or similar CRM platforms.

Responsibilities

Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence.
Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that.
Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions — treating AI as a thinking partner, not just a production tool.
Craft clear, compelling narratives that connect strategy to outcomes — giving clients a confident answer to the question "why this plan".
Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders.
Develop scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up.
Create forward-looking scenario plans that help clients visualize their media investment potential across different budget levels and objectives.
Build pricing models, budget allocations, and investment recommendations that align with client KPIs and Tatari's measurement framework.
Translate complex media strategies into client-ready visuals and executive summaries.
Be an AI champion, incorporating AI tools into the planning workflow — identifying where automation and intelligence can raise the quality of output without sacrificing strategic rigor.
Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks.
Contribute to building a repeatable, scalable planning system — maintaining RFP templates, response libraries, and best practice documentation for internal training.
Track proposal performance and win/loss patterns to continuously sharpen strategy and improve future submissions.