Brand Partnerships Manager, Reality Labs

Meta•Menlo Park, CA

About The Position

Meta is seeking a Brand Partnerships Manager to support the Reality Labs Marketing division. In this role, you will maximize existing brand partnerships and unlock new strategic bets in service of Reality Labs Marketing portfolio goals. You will champion strategic partner enablement by working seamlessly across the broader Meta ecosystem to directly accelerate our objectives and elevate our product portfolio. Additionally, you will spearhead AI transformation and operational efficiency by implementing AI tools to optimize partnership workflows and drive measurable business outcomes.

Requirements

3+ years of experience in brand partnerships, integrated marketing, business development, or a related field
Demonstrated experience utilizing AI tooling and technology platforms to optimize workflows and drive operational efficiencies
Proven track record of managing complex, cross-functional relationships within a large, matrixed organization or broader corporate ecosystem

Nice To Haves

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Entrepreneurial spirit with a marketing generalist mindset, comfortable wearing many hats and navigating new and ambiguous situations
Deep understanding of the consumer electronics, augmented reality (AR), virtual reality (VR), or broader tech hardware ecosystem
Experience using data analysis to inform partnership strategy decisions with the ability to translate complex data and market feedback into actionable partnership strategies
Experience working in sports and entertainment, sponsorship sales, and media buying, with a knack for spotting trends in culture and ideating methods to break through

Responsibilities

Enable Strategic Partnerships: Maximize internal and external relationships across the Meta ecosystem to secure and execute high-impact partnerships in service of Reality Labs marketing goals
Develop Co-Marketing Strategies: Build and manage a portfolio of brand partnerships, translating Reality Labs marketing objectives into customized, integrated co-marketing campaigns that drive product awareness and adoption
Identify Growth Opportunities: Evaluate and pursue new strategic partnership bets, presenting data-driven recommendations to leadership to secure alignment and resources
Drive AI Transformation: Lead the implementation and integration of AI-native tools to streamline partnership workflows, enhance operational efficiency, and deliver data-driven business outcomes
Cross-Functional Leadership: Collaborate with internal teams—including product, marketing science, creative strategy, and operations—to align partnership initiatives with broader go-to-market strategies
Analyze and Optimize: Measure partnership campaign performance, utilizing AI-integrated reporting tools to deliver actionable insights, optimize return on investment, and improve future effectiveness
Stakeholder Engagement: Act as the primary point of contact for key internal stakeholders and external brand partners, building trust and ensuring alignment on shared business goals