Brand Operations & Enablement Manager

H&R Block•Remote, MO

1d•$89,800 - $134,700•Remote

About The Position

H&R Block is seeking a highly organized, collaborative, and strategic Manager, Brand Operations & Enablement to help scale and strengthen how our brand is managed across the enterprise. This role is responsible for the systems, processes, tools, governance, and enablement programs that help teams consistently bring the H&R Block brand to life. As a key member of the Brand & Content Strategy team, the Manager will serve as both a brand steward and operational leader—ensuring associates, agencies, and cross-functional partners have the guidance, resources, and support needed to deliver a consistent and compelling brand experience. In addition to leading brand operations and governance, this individual will support select brand activation efforts, particularly internal engagement programs, cause-related initiatives, and other opportunities that strengthen connections between the H&R Block brand, associates, and communities.

Requirements

Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
5+ years of experience in brand management, brand operations, integrated marketing, project management, communications, or related fields
Experience managing complex projects involving multiple stakeholders and priorities
Strong understanding of branding principles, governance, and marketing operations
Exceptional organizational, communication, and relationship-building skills
Demonstrated ability to create structure, improve processes, and drive alignment across teams
Strong presentation, facilitation, and training capabilities
Ability to balance strategic thinking with operational execution

Nice To Haves

Experience supporting enterprise brand programs or governance initiatives
Experience developing training, enablement, or change management programs
Experience working with cause marketing, community engagement, or ESG-related initiatives
Experience managing agencies, vendors, or external partners
Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools

Responsibilities

Own the day-to-day management and evolution of H&R Block's brand governance model, ensuring consistent application of brand standards across the enterprise.
Serve as a trusted advisor to cross-functional teams, providing guidance on brand standards, messaging, visual identity, and best practices.
Monitor marketplace and internal executions to identify opportunities to strengthen brand consistency and effectiveness.
Develop and lead programs that educate, equip, and inspire associates to understand and activate the H&R Block brand.
Create training materials, workshops, onboarding resources, and self-service tools that increase brand fluency across the organization.
Build scalable systems and resources that empower teams to create brand-aligned work more independently and efficiently.
Support the development and evolution of brand standards as customer needs, business priorities, and market conditions evolve.
Support planning and execution of select brand initiatives
Help coordinate internal activation programs that engage associates and build pride, advocacy, and connection to the brand.