Brand Media Senior Lead

PMG•New York, NY

About The Position

PMG is a global independent marketing services and technology company, recognized as an Ad Age Best Places to Work for 11 years and Fast Company Best Workplaces for Innovators since 2022. The company aims to inspire people and brands, leveraging business strategy, transformation, creative, media, insights, and its proprietary operating system, Alli, to deliver digital solutions and innovative media strategies. PMG has over 900 employees globally and works with ambitious brands across 85+ countries. As a Brand Media Partnerships Senior Lead, you will join a talented and collaborative team focused on crafting innovative and impactful media strategies. The department values creativity, data-driven decision-making, and delivering meaningful results, working with cross-functional teams, media professionals, and third-party publishers. The team fosters fresh perspectives, diverse skill sets, and mutual growth, exploring new approaches and pushing boundaries. In this role, you will guide and mentor team members, promoting collaboration and development, and ensuring client expectations are exceeded. Your leadership and strategic vision will be crucial in connecting brands with their audiences and achieving lasting results.

Requirements

7+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead the strategic execution of cross-channel media campaigns, ensuring top performance, seamless delivery, and client satisfaction.
Oversee media operations, including partner management, campaign optimization, and performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Build and nurture relationships with media partners, working collaboratively to maximize campaign reach and effectiveness.
Identify and negotiate with key publishers to connect brands with the right audiences, leveraging your expertise to drive value.
Communicate regularly with clients, providing strategic updates, performance insights, and actionable recommendations.
Proactively identify growth opportunities, implementing innovative initiatives to achieve client goals and drive success.
Mentor and lead a team of media professionals, deploying resources effectively to enhance individual potential and deliver outstanding client results.
Spearhead high-impact, cross-agency projects and initiatives that inspire innovation and create measurable success for our clients.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.