Brand Lead

PCH Digital LLC • Phoenix, AZ

4d • Remote

About The Position

Publishers Clearing House (PCH) is being rebuilt into a modern, daily destination where millions of users engage, play, shop, and earn entries for life-changing prizes.
We’re transforming PCH into a habit-driven entertainment platform — simple, exciting, and rewarding — with a focus on transparency, culture, and daily engagement.
We’re hiring a Brand Lead who will also be the face of PCH.
This is not a traditional brand role. It's a high-output, on-camera creator position with real ownership - you'll build a recognizable presence across platforms, produce daily content, and turn PCH into a living, breathing brand people come back to every day.

Requirements

• A proven content creator with strong on-camera presence
• Comfortable producing content daily at scale
• Deep understanding of TikTok, Reels, Shorts, and Meta
• Strong instincts for hooks, retention, and virality
• Able to shoot, edit, and publish independently
• Can build (or already has) a following tied to a brand
• High energy and highly creative
• Fast-moving and experimental
• Strong intuition for attention and storytelling
• Naturally engaging and relatable

Responsibilities

• Be the Face of PCH - Serve as the primary on-camera personality - representing PCH across social, product moments, and prize experiences. You'll build familiarity, trust, and excitement at scale.
• Run the Daily Content Engine - Produce 2–5+ pieces of content per day across repeatable, scalable formats, including: “Come enter with me” flows
• Prize countdowns and hype
• Reactions, wins, near-wins
• Street-style interviews (“What would you do if you won?”)
• Watch / play / shop integrations
• Drive Daily User Behavior - Use content to increase daily return frequency, entries per user, engagement across watch, play, and shop - making participation feel like a daily ritual.
• Modernize Prize Moments - Help evolve Prize Patrol into a social-first experience by participating in winner reveals, viral prize storytelling, and high-impact content moments.
• Test, Learn, Scale - Rapidly test hooks, formats, and messaging. Double down on what performs. Move fast, and iterate constantly.

Benefits

• Competitive salary based on experience
• Medical, dental, and vision insurance, plus a range of additional voluntary benefits
• 401(k) with company match
• Flexible PTO and 15 paid holidays to rest and reset
• Remote-first culture with home office stipend
• Professional development budget
• 12 weeks of paid family leave to celebrate life’s biggest moments

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees