Senior Paid Media Specialist - Brand

Thomson Reuters • Frisco, TX

8d • Hybrid

About The Position

Thomson Reuters is seeking a data-driven Senior Paid Media Specialist, Brand to own strategy and hands-on execution across programmatic and paid social media, with a strong emphasis on upper- and mid-funnel awareness and consideration marketing for B2B audiences. In this role, you will lead full-funnel paid media planning and execution with an upper- and mid-funnel emphasis, including audience and targeting strategies for awareness, consideration, and brand perception. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and reporting tied to brand KPIs. Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products. Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic. Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high-quality traffic. Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration. Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets, and deliver weekly insights and recommendations tied to brand KPIs. Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans.

Requirements

• Core Channel Expertise Paid Social: LinkedIn, Meta (Facebook/Instagram), including campaign configuration, audience targeting, and optimization.
• Programmatic Display: Direct and programmatic buys and retargeting audience configuration.
• Emerging awareness channels including Connected TV (CTV), Podcasts, and others.
• Media planning: Experience building comprehensive media plans and awareness-focused paid media strategies across channels.
• Brand measurement: Viewability, attention/time-in-view, video completion, incremental reach, frequency management, and brand lift methodologies.
• 3–5 years of hands-on paid media experience with direct platform ownership, focused on awareness and upper-funnel strategies.
• Demonstrated experience building media plans and awareness-focused paid media strategies.
• Strong track record of cross-functional partnership with Marketing, Brand, and Web teams.
• Demonstrated success driving brand outcomes (reach, share of voice, brand lift, qualified site traffic, share of search) and translating them into demand capture.
• 3–5 years of digital marketing experience focused on brand marketing.
• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads certification.
• Ability to communicate complex results clearly, align stakeholders, and drive continuous improvement against brand awareness and consideration goals

Responsibilities

• Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products.
• Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic.
• Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high-quality traffic.
• Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration.
• Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets, and deliver weekly insights and recommendations tied to brand KPIs.
• Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.
• comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.
• optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees