Senior Director, Brand & Activation - Media

Circana

2d•$125,000 - $150,000•Remote

About The Position

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. What will you be doing? As a Senior Director, Brand & Activation Marketing – Media, you will lead how Circana’s Media business narrative comes to life in market through integrated marketing campaigns, product launch activation, and demand generation programs. Reporting to the VP of Brand & Activation Marketing for Media, you will translate strategic direction into marketing execution that strengthens brand equity and drives measurable commercial impact. You will lead key elements of the Media business’ go‑to‑market marketing strategy, ensuring consistency from in-market narrative to campaign execution to conversion. This role partners closely with Commercial, Product, and other Marketing teams to scale content, optimize performance, and connect brand storytelling to pipeline outcomes. From nurture flows to industry events, you will ensure every marketing touchpoint reinforces the Media business’s position as a leader in the market while driving engagement and growth.

Requirements

10+ years of marketing experience, including 5+ years in digital marketing or demand generation.
Experience in media (agency, publisher, brand, or platform), with understanding of media performance and measurement.
Experience with CPG, General Merchandise, or Retail.
Familiarity with Google Ads or Google Marketing Platform.
BA or BS degree required; Masters preferred.
Proven content writing skills and strong mastery of AI tools for marketing and content development.
Strong project coordination, communication, design, creative, analytical, and process skills.
Experience building and optimizing campaigns, nurture flows, and demand generation programs.
Ability to connect marketing activity to pipeline performance and business outcomes.
Self-starter with the ability to achieve objectives with minimal supervision.
Strong, goal-oriented team player, capable of managing cross-functional initiatives.
Ability to think strategically and creatively, then execute with precision.
Collaborative, curious, and proactive with a focus on continuous improvement.

Responsibilities

Lead go-to-market marketing activation for priority solutions, translating narratives into integrated campaigns and launch plans.
Own end-to-end development and execution of full-funnel marketing journeys to drive engagement and conversion.
Build and scale evergreen marketing campaigns that establish an always-on market presence.
Lead strategy for industry events and key market moments, ensuring they operate as conversion drivers within the activation funnel.
Adapt and scale marketing content across regions, industries, and audiences while maintaining a consistent brand voice.
Partner with Commercial teams to align marketing activation strategy with pipeline goals.
Partner with Marketing Ops and Digital teams to define, track, and optimize campaign performance metrics.
Drive cross-functional alignment across Marketing, Product, and Commercial teams.
Leverage AI to enhance content creation, campaign execution, and personalization at scale.