Director, Media Strategy & Activation
About The Position
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. As a Director, Media Strategy & Activation at Fanatics Betting & Gaming (FBG), you will lead the execution of our media strategy with a wide range of partners for Fanatics Casino. Reporting into the Senior Director, Media Strategy & Partnerships you will play a key role within the FBG Marketing team, as well as the wider Fanatics Betting & Gaming. This is a critical appointment at a fast-growing US-based business within a unique category, offering an opportunity to work alongside a global team. This role is open to hybrid based out of the New York office or Remote US.
Requirements
- 10+ years of relevant Media experience
- Proven track record leading large-scale, multi-channel media budgets from start to finish
- Expert understanding of the role of media channels, including but not limited to: TV, CTV/OTT, OLV, Paid Social, Audio, OOH
- Expert understanding of media measurement
- Experience leading and managing agency partners
- Analytical mindset, with deep experience storytelling through data
- Possess a collaborative and can-do attitude, and passionate about the online casino industry
- Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
- Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
- Proven ability to work effectively cross-functionally with partner teams (e.g. Finance, Legal, etc.)
- Manager experience preferred
- Experience working in the online casino, sports betting, or a similar heavily regulated industry is a plus
- Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities
- If you possess some of these skills but not all of them, we still encourage you to apply!
Nice To Haves
- Manager experience preferred
- Experience working in the online casino, sports betting, or a similar heavily regulated industry is a plus
Responsibilities
- Lead creation and execution of media campaigns with a focus on upper & mid funnel media, aiming to drive uplift to awareness, consideration, and additional brand-focused metrics
- Work closely with Senior Director, Media Strategy & Partnerships and other brand leaders to develop full funnel marketing strategies
- Manage day-to-day agency relationship, clearly translating business goals into actionable media briefs
- Present media strategies with precision to executive stakeholders on a recurring basis
- Oversee consistent, actionable media reporting for executive review
- Partner with internal Marketing departments (e.g. Creative, Brand, Analytics) to ensure seamless execution of promotions and campaigns
- Collaborate closely with legal, compliance, and responsible gaming teams to ensure media plans are in line with category expectations
- Monitor competition to identify new trends
Benefits
- This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
- For information about our benefits, please visit https://benefitsatfanatics.com/
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
