Brand Activation Associate

Race Roster

7d•Hybrid

About The Position

As a Brand Activation Associate, you will be responsible for supporting partnership campaigns, such as third-party brand marketing campaigns and ASICS digital activations, across ASICS Apps properties. You'll also provide support for ASICS regional requests for events, challenges, and other digital activations with the goal of optimizing ASICS Apps' technology and user base. Additionally, you'll assist in addressing Race Roster technical needs, facilitate digital activations, analyze campaign performance, and provide regular reporting on client campaigns. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve.

Requirements

1-2 years of marketing or customer success experience, preferably in a fast-paced environment
Experience working with a global brand, audience or clients
Apt for technology with a drive to deep-dive into tech platforms
Problem-solver and willing to proactively troubleshoot technical issues
Excellent communicator (both verbally & written)
Detail oriented and comfortable with analyzing large data sets
Effective project management skills with an ability to juggle a variety of priorities simultaneously

Nice To Haves

Deep understanding of the running and event registration industry
Experience working with clients or customers
Excitement for an opportunity to work in marketing and to think creatively
Relevant industry experience

Responsibilities

Act as the primary support to enable digital activations, including third-party and ASICS activations, across ASICS Apps properties to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management
Support Race Roster technical needs of the Partnerships & Activations team, such as email campaign building, placing advertisements after checkout, enabling registration questions and products in registration
Offer critical feedback on products and observe for system bugs; submit new feature recommendations that support brand activities
Review creative assets and share insight into best practices to optimize brand campaign performance
Support the Brand Marketplace team by proactively identifying and reporting on opportunities to increase campaign engagement and performance to improve client retention rates and ROI
Collaborate with the Partnerships & Activations department, supporting brand-related initiatives and working closely with marketing-focused team members
Lead brand activation monthly reporting and wrap reports; attend retros for marketing campaigns as necessary
Document and report on outcomes of various brand initiatives including ad performance, email campaigns (by campaign, by event), back to the brand, the event, and leadership
Support in maintaining strong relationships with internal ASICS stakeholders as well as external brands post deal close as it pertains to digital activations.
Lead the building and launch of Runkeeper Challenges as well as the associated communication, including emails, push notifications, and in-app messages, free of error
Analyze Challenge performance and provide campaign wrap reports highlighting key insights to draw learnings and iterate on future Challenges
Work with localization team on Crowdin process to build and execute campaigns
Lead the initial Quality Assurance (QA) process with internal stakeholders for Challenges, campaigns and events pages (including A/B testing)
Lead the facilitation and configuration of additional activations via event registration platforms as needed
Use Customer Relationship Management (CRM) platforms (Stensul, Iterable and Hubspot) to build and deploy ASICS Runkeeper Challenges, marketing campaigns and communications
Use Customer Relationship Management (CRM) platform (Hubspot) to manage internal processes, such as deal details, customer information, performance metrics, etc.
Monitor and communicate campaign launch dates, performance updates and budget progression via Slack, and Microsoft Teams to increase performance visibility across the team and to ensure campaign efficiency and successful delivery
Other brand duties as directed, including ad hoc or special projects as assigned
Operate effectively in a fast-paced, dynamic environment with evolving priorities
Balance high-quality execution with forward-looking innovation and scalability
Meaningfully participate in diversity and inclusion initiatives across ASICS Apps teams