Brand Media Manager
About The Position
Reporting into the Head of Media, you’ll be responsible for planning, buying, and optimizing brand and upper-funnel media—making sure our investments drive awareness, consideration, and traffic, while supporting commercial priorities. This is a hands-on role for someone who loves media, understands the power of brand, and enjoys working at the intersection of data, creativity, and performance. We’re looking for a Brand Media Manager to join our global media team and help build strong, impactful brand presence across content-heavy channels. Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us. Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment. Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.
Requirements
- 3–6 years’ experience in media planning / buying (agency or in-house)
- Strong experience with brand and content-driven channels (video, social, display, OOH)
- Comfortable working with data, dashboards, and media KPIs
- Collaborative, curious, and eager to learn
- Able to work in a fast-paced, international environment
Responsibilities
- Own brand & upper-funnel media execution
- Plan and buy media across video (TV, online & CTV), social, display, native, OOH, audio, and partnerships
- Execute and optimize campaigns aligned with global brand strategy and key marketing moments
- Manage pacing, delivery, and quality across markets and channels
- Turn strategy into impact
- Translate brand objectives (awareness, consideration, traffic) into clear media plans and KPIs
- Balance always-on brand presence with campaign bursts and launches
- Optimize for reach, frequency, CPM/CPV, attention, and incremental traffic
- Measure, learn, improve
- Track performance using brand KPIs such as reach, brand lift, engagement, and traffic
- Support brand lift studies, incrementality tests, and MMM-informed learning
- Share insights and recommendations to improve future campaigns
- Work closely with creative & content teams
- Collaborate with brand, content, and creative teams to ensure media and creative work together
- Brief agencies and internal studios on formats, placements, and best practices
- Support testing of creatives, formats, and content partnerships
- Partner with agencies & stakeholders
- Manage day-to-day agency relationships and media partners
- Work closely with Performance Media, Brand Marketing, E-commerce, Retail, CRM, and Analytics
- Ensure brand media supports both online and in-store traffic
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
