Brand Media Director

PMG•New York, NY

16d

About The Position

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. As our Brand Media Partnerships Director, you’ll be joining a passionate and collaborative team of media professionals dedicated to driving success for our clients and forging meaningful connections between brands and their audiences. Our department thrives on innovation, strategy, and creativity, consistently pushing the boundaries of what’s possible in Brand Media advertising. You’ll lead a group of talented individuals who are as committed to excellence as they are to supporting one another. Together, we take a forward-thinking approach to developing impactful campaigns, nurturing long-term partnerships with publishers, and delivering measurable results for our clients. If you’re someone who enjoys strategic thinking, mentoring teams, and creating campaigns that truly make a difference, we’d love to have you on board.

Requirements

10+ years of experience in digital media strategy, campaign management, media partnerships, or a related field, including 4+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
Expert-level knowledge of Account Planning, Brand Media, and Content Creation to develop innovative strategies and impactful campaigns.
Advanced understanding of Marketing Metrics, Marketing Planning & Analysis, and Market Research & Consumer Behavior to guide data-driven decisions and strategies.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Proven ability to build and maintain strong relationships with key media partners, ensuring access to premium inventory, consistent rates, and innovative opportunities.
Strong communication and collaboration skills, enabling seamless alignment with clients, internal teams, and external partners.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies."
Proven leadership skills, fostering a culture of excellence, innovation, and collaboration within your team.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Set the strategic direction and oversee the execution of cross-channel media campaigns, ensuring they meet performance goals and exceed client expectations.
Manage media operations, including partner management, campaign optimization, and detailed performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and other channels.
Establish and maintain long-term, strategic partnerships across media channels to maximize campaign reach and effectiveness.
Identify and negotiate annual deals with key publishers to secure consistent rates, access to premium inventory, and first-look opportunities for clients.
Provide high-level, executive communication to clients, offering strategic insights, performance updates, and actionable recommendations.
Mentor and guide a team of media professionals, fostering a culture of excellence, innovation, and collaboration.
Spearhead cross-agency, high-impact projects and initiatives that push boundaries and deliver measurable client success.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.