Digital Brand Media Manager

Pure Fishing • Charleston, SC

20h

About The Position

As the Brand Media Manager, you’ll lead the strategy, execution, and measurement of brand-focused media across digital and offline channels. This role blends creativity, analytics, and commercial thinking to build integrated media programs that drive awareness, demand, and long-term brand growth—while making every media dollar work harder.

Requirements

• 5+ years of experience in digital media buying or media planning
• Hands-on experience across paid social, CTV, podcast, DOOH, and offline media
• Strong understanding of ad platforms, DSPs, ad servers, and tracking technologies
• Comfort with analytics, dashboards, and turning data into actionable strategy
• Proven experience managing budgets and optimizing media spend
• Excellent communication and stakeholder management skills
• Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
• Strategic mindset with strong analytical instincts
• Ability to manage complexity across multiple channels and partners
• Comfort balancing brand-building with performance outcomes
• Clear communication and confident decision-making
• Passion for building brands and driving measurable impact

Nice To Haves

• Ecommerce or DTC brand experience is a plus
• Familiarity with privacy-first and cookieless measurement approaches is a bonus

Responsibilities

• Lead end-to-end media planning, buying, execution, and measurement across paid social, CTV, podcast, digital out-of-home (DOOH), and physical mailers
• Develop annual and campaign-level media strategies that balance brand and ecommerce goals
• Own media budgets, pacing, and optimization to maximize impact and efficiency
• Define success metrics and measurement frameworks, including brand lift, incrementality testing, and attribution models
• Partner with creative and ecommerce teams to test, optimize, and evolve messaging and creative
• Collaborate cross-functionally with brand, analytics, product, and ecommerce teams
• Manage agency, platform, and vendor partners from negotiation through execution
• Deliver performance reporting, insights, and strategic recommendations to leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level