Brand Marketing Specialist - Dutch Boy

Sherwin-Williams•Cleveland, OH

1d•$68,302 - $85,665

About The Position

The Marketing Specialist is responsible for assisting the branding initiatives within the Consumer Brands portfolio. The role requires a strategic thinker who will participate in and contribute to the development and execution of communication campaigns across all advertising mediums. This includes assisting in developing and executing strong brand stories that communicate the brand promise, vision and position that support the brand’s marketing objectives, increase brand awareness, drive conversion and consumer demand. This position will support the overall business team, specific brand team, and work closely with cross-functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as outside agency partners. Additionally, this position will provide support for branding initiatives for our other brands as needed. This role also requires a base understanding of the following and will assist in all aspects of marketing communications for the brand including: brand planning, digital marketing, influencer marketing, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Requirements

Strategic thinker
Base understanding of brand planning, digital marketing, influencer marketing, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases.

Responsibilities

Assist in the development and execution of communication campaigns across all advertising mediums.
Assist in developing and executing strong brand stories that communicate the brand promise, vision and position.
Support the brand’s marketing objectives, increase brand awareness, drive conversion and consumer demand.
Support the overall business team and specific brand team.
Work closely with cross-functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as outside agency partners.
Provide support for branding initiatives for other brands as needed.
Assist in all aspects of marketing communications for the brand including: brand planning, digital marketing, influencer marketing, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases.