Brand Marketing Planner - Recreational Boats

Bass Pro Shops•Springfield, MO

11d•Onsite

About The Position

The primary purpose of this position is to develop and implement strategic brand marketing plans for the company’s Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. The Brand Marketing Planner is responsible for shaping and executing brand strategy and strategic priorities that drive awareness, engagement, and demand across both OEM and retail channels. This role will lead the development of integrated marketing initiatives that strengthen brand positioning, elevate the customer experience, and differentiate each brand within the recreational boating segment. The Brand Marketing Planner serves as a key liaison between Brand/Product teams and Marketing, while driving cross-functional collaboration to align product innovation, brand storytelling, and go-to-market execution.

Requirements

Bachelor’s Degree
4–6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries
Experience in brand marketing, product launches, and integrated campaign development
Strong understanding of brand positioning, storytelling, and customer engagement strategies
Passion for the outdoors and recreational lifestyle markets
Excellent communication (verbal and written) and cross-functional collaboration skills
Strong analytical mindset with the ability to translate insights into strategic action
Self-starter with high ownership, initiative, and accountability
Strong organizational and project management skills in a fast-paced environment
Proficient in Microsoft Office Suite

Nice To Haves

Bachelor’s Degree in Marketing, Business, Communications, or related field
Marine, boating, or powersports industry experience strongly preferred

Responsibilities

Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons
Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints
Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps
Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives
Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement
Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization
Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health
Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights
Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness
Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics
Collaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planning
Ensure brand consistency and excellence across all marketing materials, campaigns, and customer touchpoints
Partner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiences
ALL OTHER DUTIES AS ASSIGNED