Brand Marketing Manager, CoComelon

Moonbug Entertainment•Los Angeles, CA

1d•$90,000 - $120,000•Onsite

About The Position

Moonbug Entertainment is seeking a Brand Marketing Manager to join their Brand Team and support the CoComelon brand. CoComelon is a leading kids' entertainment brand, expanding into a multi-format universe including Netflix original series, live-action shows, partnerships, and an upcoming theatrical film. This role is for a passionate marketer ready to drive a global entertainment ecosystem across streaming, live-action, and film. The Brand Marketing Manager will assist in developing and executing strategic marketing initiatives to boost brand awareness, audience engagement, and consumer loyalty for CoComelon. They will collaborate with cross-functional teams to implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Creativity, strategic thinking, and a passion for children's entertainment are key to the success of this role.

Requirements

3+ years of experience in a marketing role or brand strategy role with a strong focus on digital marketing.
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience in brand marketing, preferably within the children's entertainment or relevant kids’ IP or brand.
Strong understanding of brand management principles, marketing strategies, and consumer behavior.
Experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives.
Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively.
Passion for children's entertainment and a deep understanding of the target audience.
Ability to adapt to a rapidly changing environment and manage multiple stakeholders.

Nice To Haves

MBA or advanced degree is a plus.

Responsibilities

Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals.
Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences.
Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials.
Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events.
Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines.
Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations.
Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence.
Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships.